Content Lead – Marketing

BinSentry

Content Lead to own voice of innovative ag-tech brand, creating diverse marketing materials. Collaborate with various teams to manage projects and uphold brand consistency.

Posted 6/27/2026full-timeKitchener • 🇨🇦 CanadaSenior💰 CA$85,000 - CA$95,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

content creationcopywritingmarketing materialssocial media contentwebsite copyvideo scriptsemail campaignsinternal communicationsproject managementcontent calendar management

Soft Skills

organizational skillscollaborationaccountabilitytime managementcommunicationcreativityadaptabilityattention to detailownershipmultitasking

Industry Keywords

digital marketingtraditional marketingbrand voicecontent formatscampaign-driven contentpress releasesdirect mailexecutive messagingmarketing supportevents management

About the role

Key responsibilities & impact

The Content Lead is responsible for the end-to-end creation and deployment of a wide range of content, including:
Marketing support materials and sales literature
Media and press releases
Social media content (organic and campaign-driven)
Website copy and landing pages
Video scripts and storyboards
Direct mail and email campaigns (e-blasts)
Internal communications and executive messaging, as required
Manage content projects from brief through delivery, ensuring quality and on-time execution
Collaborate closely with the Digital Lead, Events & Tradeshow Manager, and Marketing Coordinator
Brief and direct the graphics team while leveraging video and digital production support
Maintain a strong content calendar aligned with marketing campaigns and business priorities
Uphold a consistent brand voice across all channels and content formats

Requirements

What you’ll need

Minimum of 5 years of professional content creation or copywriting experience
A strong, versatile writing portfolio spanning multiple formats and channels
Exceptional organizational skills with the ability to manage multiple projects simultaneously
Demonstrated accountability with a proven ability to take ownership of deadlines and deliver high-quality work
Experience working either in-house in a marketing or communications role or within a digital or traditional marketing agency
Comfort collaborating with creative, digital, and events teams in a fast-paced environment

Benefits

Comp & perks

Competitive compensation commensurate with experience
Flexible hybrid work model