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Senior Editor – Mortgage Content Lead
Ratehub.caSenior Editor & Mortgage Content Lead overseeing content strategy and production for a fintech company in Canada. Acting as a subject matter expert and collaborating across teams to drive content excellence.
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Serve as Ratehub's primary subject matter expert for mortgages and real estate, representing the brand in media opportunities; support the Communications team with expert commentary, data points, and timely insights for media pitches and press opportunities
- Bring on-camera and on-mic presence to video content and media interviews; comfort in front of a camera is a strong asset
- Strengthen Ratehub's authority in the mortgage space by producing/writing exceptional, accurate, and timely original content across formats including media contributions, landing pages, blog posts, newsletters, videos, and social media
- Develop content that provides unique analysis and insights and reflects current market conditions, rate movements, and consumer needs — not just evergreen education
- Liaise regularly with Ratehub's mortgage brokerage team to stay current on rate trends, lender strategy, and market shifts, and translate those insights into timely content updates
- Maintain and refresh existing content on an ongoing basis — including blogs, FAQs, and landing pages — leveraging internal resources and freelancers where appropriate
- Incorporate SEO and GEO best practices into all content, with particular rigour on landing pages and high-traffic pages
- Set, document, and uphold Ratehub's editorial voice and style standards across all formats, channels, and contributors
- Establish and maintain editorial policies, workflows, and governance frameworks that scale across staff writers, freelancers, and cross-functional contributors
- Own and manage the editorial and social media calendar, balancing timely rate and market coverage with long-term content strategy and ensuring that all published content meets accuracy, compliance, and regulatory standards relevant to Canadian financial products
- Review, edit, and approve work from writers, freelancers, and subject matter experts to maintain a consistently high editorial bar
- Develop and maintain deep expertise in Canadian personal finance — mortgage rates, insurance, credit cards, banking, and investing — to provide credible editorial oversight
- Own content QA processes, including fact-checking, link auditing, structural reviews, and scheduled content refreshes
- Use performance data — organic traffic, keyword rankings,GEO metrics, engagement, and conversion signals — to inform editorial priorities and identify content gaps
- Brief, onboard, and manage freelance contributors, including scope definition, quality oversight, and feedback
- Collaborate cross-functionally with product, design, marketing, and data teams to ensure content reflects live product and rate information accurately
- Serve as the lead on sponsored content production, acting as the primary point of contact between the external partnership team and the content team
Requirements
What you’ll need- 6–10 years of editorial experience
- Demonstrated expertise in personal finance content, with a strong preference for candidates with a mortgage or real estate focus
- Experience working in a digital-first media environment, fintech, financial services, or a high-volume content operation
- Post-secondary education in journalism, communications, English, or a related field — or equivalent professional experience
- Exceptional writing, editing, and storytelling skills with the ability to make complex financial topics clear and compelling for a Canadian consumer audience
- Deep familiarity with Canadian mortgage products, rate structures, lending regulations, and the broader real estate landscape strongly preferred
- Proven ability to manage a high volume of content across multiple formats simultaneously — articles, landing pages, newsletters, social, and video scripts
- Strong command of Canadian AP or CP style, with experience developing and maintaining in-house style guides
- Solid working knowledge of SEO best practices, including keyword research, on-page optimization, internal linking, and content structuring for search
- Familiarity with GEO (generative engine optimization) and how AI-powered search is changing content strategy
- Comfortable using tools such as Google Search Console, Google Analytics, Semrush, PEEC or similar platforms to inform editorial decisions
- Ability to interpret content performance data and translate it into actionable editorial priorities
- Experience mentoring content writers/strategists, with a track record of raising the quality of a team's output
- Skilled at briefing and managing freelance contributors, including providing clear, constructive editorial feedback
- Comfortable working cross-functionally with marketing, product, and analytics teams
- Strong project management instincts — able to juggle competing deadlines, shifting priorities, and multiple stakeholders without dropping the ball
- Confident communicator with experience serving as a brand spokesperson or subject matter expert in media contexts
- On-camera and on-mic experience an asset — comfortable participating in video content, podcast appearances, or broadcast interviews
- Strong relationships within Canadian financial media or journalism circles an asset
- Proficiency with a CMS (WordPress or similar), project management tools (Asana, Notion, or similar), and standard editorial collaboration tools
- Experience with AI writing and editing tools, and a thoughtful perspective on how to use them responsibly in an editorial context.
Benefits
Comp & perks- Competitive Compensation: A salary that reflects your experience and the Canadian market.
- Remote-First Environment: The flexibility to work from anywhere in Canada, with occasional in-person team gatherings for collaboration.
- Flexible Hours: Autonomy to manage your schedule to support work-life balance.
- Comprehensive Benefits: Full health and dental coverage with no employee-paid premiums.
- RRSP Matching: A company-matched RRSP program to support your long-term financial goals.
- Professional Development: An individual training allowance to help you grow your skills and career.
- Team Socials: Regular events, both remote and in-person, to build connections across the organization.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
editorial experiencewritingeditingstorytellingSEO best practiceskeyword researchon-page optimizationcontent structuringcontent QA processesfamiliarity with Canadian mortgage products
Soft Skills
project managementcommunicationmentoringcollaborationtime managementconstructive feedbacksubject matter expertisecomfort in media contextsability to simplify complex topicsrelationship building