Chief Marketing Officer

• Measurably increase lead generation across all companies and channels
• Develop a scalable demand generation engine
• Drive meaningful revenue growth through upsell and cross-selling
• Design the target operating model
• Build the foundations of a marketing team and function
• Improve conversion through the sales funnel
• Implement tools and technologies that create value and efficiencies

Senior Marketing Director

• Define and execute the corporate brand marketing strategy to increase awareness, preference, and credibility globally.
• Lead integrated, multi‑channel brand campaigns across paid, earned, and owned media.
• Strengthen TD SYNNEX’s external presence through industry engagement, partnerships, and sponsorships.
• Track and optimize brand health metrics, including awareness, perception, and share of voice.
• Own the global content strategy supporting brand and demand objectives.
• Scale high‑impact content programs including thought leadership, customer stories, and executive narratives.
• Oversee corporate web, blog, and social storytelling to ensure clarity, consistency, and engagement.
• Use performance insights to continuously optimize content reach and impact.
• Lead paid media strategy to amplify corporate campaigns across digital, social, and targeted B2B channels.
• Optimize media investment to maximize ROI and brand reach.
• Partner with regional teams to guide local activation and execution.
• Enable Regional CMOs with campaign frameworks, toolkits, and “campaign‑in‑a‑box” programs.
• Establish governance models that balance global brand consistency with regional flexibility.
• Partner across global digital platforms to ensure seamless execution within the DXP/CMS ecosystem.
• Lead and develop a high‑performing global team and agency partners.
• Influence across a complex, matrixed organization without direct authority.
• Serve as a trusted advisor to senior stakeholders and cross‑functional leaders.

Head of Marketing Communications

• Lead top-of-funnel growth strategies to build awareness and attract new customers.
• Serve as the public face of AWeber, engaging with audiences through various channels.
• Develop relationships with key industry players and partners to create growth opportunities.
• Own marketing funnel from acquisition to retention, ensuring revenue growth.
• Act as a player-coach, guiding the marketing team while also contributing personally.
• Enhance product marketing and positioning for maximum impact.
• Build an AI-native marketing function for efficiency and scale.
• Maintain a close connection with customers to inform marketing efforts.

Chief Growth Officer

• Develop and execute the marketing strategy that drives member growth, engagement, and long-term value.
• Ensure we attract the right advisors, convert them into members, and engage them throughout their lifecycle, shaping and strengthening our reputation in the market along the way.
• Bring together brand, demand generation, content, and lifecycle communications within a small, high-performing team.
• Identify where we invest, where we experiment, and how we measure success.
• Work with the VPs of Emerald and Sapphire to set marketing strategy and define positioning.
• Collaborate closely with Sales, Sales & Marketing Operations, Member Success, and Product to translate business goals into clear marketing priorities and ensure alignment across the funnel.

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