Chief Marketing Officer

• Lead Zoomget’s Growth Marketing function across paid advertising, content, catalog, branding, and channel growth initiatives.
• Own advertising strategy and performance across all current channels where Zoomget sells, including marketplaces, eCommerce, and other digital channels, while identifying new channels and media opportunities to drive profitable growth.
• Develop and execute omnichannel growth strategies across B2B, B2C, marketplace, and eCommerce channels.
• Assess the current Marketing organization and recommend improvements to structure, roles, capabilities, workflows, and performance management.
• Build a more efficient, accountable, and high-performing marketing team through better prioritization, clearer ownership, stronger operating cadence, and higher execution standards.
• Raise the standard of execution across the department by ensuring plans translate into action, priorities remain clear, progress is visible, and teams consistently deliver high-quality work on time.
• Establish scalable processes, reporting rhythms, and KPI governance to improve speed, accountability, and decision-making.
• Oversee and improve content, catalog, and merchandising effectiveness to strengthen traffic, conversion, and customer experience across channels.
• Identify new growth opportunities across products, categories, customer segments, and go-to-market strategies.
• Partner cross-functionally with Sales, Operations, Finance, IT/Data, and leadership to align investments, priorities, and growth initiatives.
• Lead Marketing’s use of AI and automation to improve productivity, reporting, creative workflows, campaign management, testing, and overall team effectiveness.
• Drive a culture of testing, optimization, continuous improvement, and data-driven decision-making across the department.
• Lead Marketing’s participation in quarterly planning, annual planning, and 3-year strategic planning by identifying opportunities, risks, resource needs, and growth priorities.
• Present performance insights, strategic recommendations, and growth opportunities to the leadership team on a regular basis.
• Own marketing planning, budgeting, forecasting, and performance reporting with a strong focus on ROI and profitable growth.

Director of Growth Marketing

• Own marketing strategy tied to growth
• Partner with the President and Executive Team to drive revenue and brand preference
• Position Connor Group as a leading professional services firm
• Upgrade messaging, brand, website, and visual identity
• Drive digital transformation with AI
• Build lead generation processes managed in Salesforce
• Research customer needs to ensure messaging resonates
• Build and mentor a high-performing marketing team
• Own the annual marketing budget and track performance against metrics
• Support internal and external communications with stakeholders

• Field marketing for priority markets, solutions, and industries
• Build annual plans with the CMO, Partners, and Business Development for high-priority markets, aligned to growth targets
• Coach and grow the marketing leaders for other key markets
• Guide their execution and their careers
• Own the process alongside Revenue Operations
• Own grading, lead scoring, and ensuring our ICP and workflows work efficiently and deliver sales
• Drive the work that fills the room with the right buyers and execute key events flawlessly
• Design hard-hitting digital campaigns
• Plan high-efficiency spend, track it, and partner with Marketing Operations to ensure accuracy

Director of Marketing

• Support executives with various tasks as needed
• Assist with marketing-related duties when required
• Match with opportunities that align with your experience
• Collaborate with clients in a flexible, client-focused environment

Fractional Executive Assistant, Marketing Experience Preferred

• Manage calendars and schedule meetings and appointments for clients
• Coordinate domestic and international travel arrangements and accommodations
• Prepare and edit documents reports presentations and correspondence
• Manage email inboxes and handle phone calls and other communications
• Organize and maintain files records databases and confidential information
• Assist in preparing meeting agendas record meeting minutes and track action items
• Support marketing initiatives including email campaigns social media scheduling and content coordination
• Maintain and update CRM systems ensuring accurate customer and lead records
• Assist with marketing research competitor analysis and campaign reporting
• Coordinate marketing assets promotional materials and event logistics
• Perform bookkeeping and finance support tasks including invoice processing accounts payable accounts receivable expense management bank reconciliations and financial record keeping
• Maintain and update financial records using accounting software such as Xero QuickBooks or similar platforms
• Assist with budget tracking financial reporting and other finance related administrative tasks as required
• Collaborate with clients accountants marketing vendors and internal stakeholders to ensure smooth business operations
• Collaborate with team members to ensure efficient workflows and operational excellence
• Arrange and coordinate meetings events conferences webinars and client engagements
• Respond to and manage client requests including ad hoc tasks with professionalism discretion and attention to detail
• Perform other administrative and operational support tasks as required

Executive Assistant – Marketing, Bookkeeping Experience

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
• Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
• Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep.
• Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
• Cross-functional collaboration and leadership: You’ll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better.
• Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

Director of Marketing – Demand Gen

• Developing and executing the company’s marketing strategy across brand, user acquisition, retention, and lifecycle marketing.
• Owning growth performance metrics and driving sustainable customer acquisition through both paid and organic channels.
• Building, managing, and mentoring the marketing team while fostering a high-performance culture.
• Managing marketing budgets, resource allocation, and growth investments to maximise ROI.
• Establishing scalable operational processes, systems, and workflows that support rapid company growth.
• Working closely with founders and leadership to define strategic priorities and execute company objectives.
• Driving cross-functional collaboration between product, marketing, operations, compliance, and external partners.
• Analysing performance data, market trends, and customer insights to inform decision-making and growth initiatives.
• Taking ownership of key operational functions, ensuring efficient execution across a distributed remote team.
• Identifying new market opportunities, growth channels, partnerships, and revenue-generating initiatives.
• Supporting fundraising, investor communications, and strategic planning activities as required.
• Leading special projects and company-wide initiatives in a fast-moving startup environment.

CMO – Operational Lead

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Marketing Director

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