Chief Marketing Officer

• direct and oversee the Marketing department
• design, implement, and monitor effective marketing strategies that align with business goals
• develop analytical methods to assess the performance of marketing initiatives
• use market research and customer insights to understand company, product, and competitor positioning
• develop unique company and brand positioning in the market
• develop strategic marketing plan for the company
• track and document market and competitor developments
• evolve annual marketing plan based on key corporate and product goals
• collaborate closely with other teams including sales, product, and operations
• prepare regular reports and presentations on marketing metrics
• conduct market analysis to identify challenges and opportunities for growth
• provide primary oversight of corporate website
• develop collateral that equips sales teams with necessary content and tools

Head of Marketing

• A field-based key member of the Medical Marketing team who is aligned to a specific specialty or function within the broader Marketing team
• Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs) and important customers to help shape and inform marketing strategies
• Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives
• Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
• Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
• Ensures peer-to-peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements
• Conducts field-based market research to generate insights that inform and/or validate brand strategy

Assoc. Field Medical Marketing Director – Central

• Architect and execute the end-to-end growth strategy for a two-sided marketplace connecting brands, creators, and consumers.
• Build, scale, and optimize the creator/influencer/affiliate engine that is the core GTM motion for TF.
• Recruit and activate creators who drive on-platform commerce through live selling and social content.
• Develop and execute strategies to onboard 1,000+ brands in the next 12 months, ensuring they see measurable ROI from the platform.
• Drive 750,000+ new customers to the platform while achieving CAC breakeven within 45 days.
• Own app downloads, activation, retention, and engagement metrics.
• Champion and scale live selling/shopping experiences that differentiate TF in the market.
• Manage paid acquisition budgets with a scrappy, ROI-obsessed approach.
• Inherit a team of 7, grow to 21+ within 90 days. Recruit, mentor, and develop high-performing specialists across growth marketing, creator partnerships, brand development, performance media, lifecycle, and analytics.
• Partner with the BI team to build the reporting infrastructure and dashboards that give growth teams real-time visibility into what’s working.
• Sit at the table with the CEO, Head of Product, and CTO to influence platform features, growth loops, and creator/seller tools.

Chief Growth Officer

• Lead and own the full growth engine of the company by driving customer engagement, market expansion, pipeline development, capture discipline, proposal execution, and win performance across the enterprise.
• Serve as the senior external face of the company for growth-related activity across customer sets
• Build and maintain executive-level relationships across priority federal and adjacent markets
• Ensure the company is engaged in the right conversations, with the right customers, at the right time
• Expand the company’s visibility and relevance beyond its current customer concentration
• Own the development of a healthy, forward-looking pipeline aligned to company strategy
• Ensure pipeline development reflects both core capabilities and adjacent market opportunities
• Drive disciplined opportunity identification based on strategic fit, customer demand, and growth potential
• Own the front-end process through proposal submission and award pursuit
• Ensure proposals are aligned to customer priorities, clear differentiators, competitive pricing, and strong execution credibility
• Identify and cultivate partnerships that expand customer access, strengthen capability positioning, and improve win probability

• Serve as a strategic and operational partner to the Health Plan CEO, COO, CFO and other executive team members in Medicaid driving clinical excellence.
• Accountable for overall plan results and the delivery of high-quality cost-effective products and services.
• Develop, implement, support, and promote population health strategies.
• Serve as clinical executive leader for State regulators, providers, and other key partners.
• Ensure clinical programs are compliant with all national and state regulations.

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