Chief Marketing Officer

• Prototype and launch AI powered marketing workflows to improve targeting, personalization, and speed.
• Build and ship MVPs of growth experiments using tools such as Retool, Bubble, Make, Zapier, Vercel, or lightweight scripts without requiring engineering support.
• Automate repetitive workflows using AI agents and no code tools.
• Develop positioning and messaging that make complex AI concepts understandable, approachable, and outcome focused.
• Partner closely with product and engineering to launch new AI capabilities.
• Leverage APIs, webhooks, and LLMs to build growth infrastructure and enable faster scaling.
• Create compelling, AI informed content across web, email, product, and sales assets.
• Build relationships with AI communities, partners, and influencers.

Senior Marketing Director

• Define and lead the multi-year DPP strategy and roadmap across platforms, data products, and analytics enablement
• Mature and scale a data-as-a-product model, including ownership, lifecycle management, SLAs, and adoption
• Align analytics investments to business priorities, long-term value creation, and financial performance
• Own end-to-end analytics platform operations (availability, performance, security, and cost)
• Lead cloud modernization and reduce legacy dependency and technical debt
• Enable secure, governed deployment of AI/ML and advanced analytics capabilities
• Deliver and scale reusable, curated “gold” data products with clear ownership, quality standards, and service levels
• Partner with business leaders to identify and prioritize high-impact analytics use cases
• Translate data into actionable insights that drive measurable business outcomes
• Operationalize governance and “quality by design” across data ecosystems (access, stewardship, controls)
• Advance capabilities in data quality, observability, metadata, and lineage
• Ensure compliance, reliability, and trust in enterprise analytics environments
• Serve as a strategic advisor to senior business leaders on analytics, insights, and data-driven decision-making
• Build deep understanding of line-of-business goals, identifying risks and opportunities
• Communicate executive-ready updates, clearly articulating tradeoffs, risks, and dependencies
• Drive platform reliability, monitoring, incident response, and service excellence
• Drive enterprise adoption of self-service analytics, data democratization, and data literacy
• Ensure platforms and products are usable, scalable, and broadly adopted—not just delivered
• Build, lead, and develop high-performing teams across data engineering, analytics, and BI
• Foster a culture of accountability, continuous improvement, and data-driven decision-making
• Oversee external partners and vendors to ensure delivery against strategic outcomes

SVP, Head of Marketing Data and Platforms

• Play a significant role in shaping and executing the franchise “Build” strategy
• Lead the development of the long-range innovation roadmap
• Partner with Upstream leadership to align opportunity areas with franchise strategic and financial goals
• Drive structured innovation processes with cross-functional early innovation working teams
• Synthesize insights from customers, markets, and technologies into opportunity maps and need statements
• Partner with R&D, Medical Affairs, and Finance to assess early technical, clinical, and financial feasibility and innovation readiness
• Define and manage the FEI process, ensuring clarity of roles, decision gates, and progression criteria for early opportunities
• Present opportunity maps and early innovation concepts to leadership to inform resource allocation and Build strategic direction
• Establish and maintain a balanced portfolio of early-stage initiatives, from horizon scanning to concept incubation

Upstream Marketing Director

• Lead and own the full growth engine of the company by driving customer engagement, market expansion, pipeline development, capture discipline, proposal execution, and win performance across the enterprise.
• Serve as the senior external face of the company for growth-related activity across customer sets
• Build and maintain executive-level relationships across priority federal and adjacent markets
• Ensure the company is engaged in the right conversations, with the right customers, at the right time
• Expand the company’s visibility and relevance beyond its current customer concentration
• Own the development of a healthy, forward-looking pipeline aligned to company strategy
• Ensure pipeline development reflects both core capabilities and adjacent market opportunities
• Drive disciplined opportunity identification based on strategic fit, customer demand, and growth potential
• Own the front-end process through proposal submission and award pursuit
• Ensure proposals are aligned to customer priorities, clear differentiators, competitive pricing, and strong execution credibility
• Identify and cultivate partnerships that expand customer access, strengthen capability positioning, and improve win probability

Chief Growth Officer

• Own integrated campaign planning in support of brand strategy.
• Create new and expanded capacity within network Schools by positioning Outward Bound as a valued educational partner to families, schools, and community-based organizations.
• Strengthen a leading-edge research and development engine to continuously improve program quality and outcomes.
• Lead paid and performance strategy across owned and organic channels.
• Direct agency partners on media planning and reporting; extend coordination to influencer and direct-buy opportunities when applicable.
• Develop and maintain the infrastructure that enables Schools and external partners to create higher-quality content, providing storyboarding guidance, asset standards, and production resources.
• Drive earned media and brand visibility strategy by proactively identifying opportunities to reach new audiences.

Marketing Director

• Develop and execute the marketing strategy that drives member growth, engagement, and long-term value.
• Ensure we attract the right advisors, convert them into members, and engage them throughout their lifecycle, shaping and strengthening our reputation in the market along the way.
• Bring together brand, demand generation, content, and lifecycle communications within a small, high-performing team.
• Identify where we invest, where we experiment, and how we measure success.
• Work with the VPs of Emerald and Sapphire to set marketing strategy and define positioning.
• Collaborate closely with Sales, Sales & Marketing Operations, Member Success, and Product to translate business goals into clear marketing priorities and ensure alignment across the funnel.

Director of Marketing

• Develop and implement a comprehensive global marketing strategy and execution plan
• Partner with senior leadership, Commercial and Global Leadership Teams
• Oversee the planning, execution, and optimization of multi-channel marketing campaigns
• Lead strategy and execution for customer visits, education events, and tradeshows
• Development of marketing collateral, ensuring consistent external messaging
• Lead brand strategy and equity, ensuring consistency across messaging
• Partner with Market and Business Insights to leverage market research
• Champion and lead a global Customer Experience (CX) transformation
• Drive continuous improvement by identifying new tools, channels, and methodologies
• Establish key performance indicators (KPIs), track performance, and communicate results
• Develop and manage the marketing budget, forecasts, and ROI analysis

• Drive Retention & Expansion
• Develop and lead the customer marketing strategy to strengthen customer engagement, support retention, and build expansion pipeline.
• Partner closely with Customer Success and Sales to activate customers within marketing programs that contribute to pipeline and revenue growth.
• Design scalable programs that increase adoption, highlight customer outcomes, and reinforce the value of Siteimprove’s platform.
• Amplify Customer Stories
• Build and manage a strategic pipeline of customer advocates and success stories that demonstrate the real-world impact of Siteimprove.
• Partner with Customer Success and Product Marketing to identify high-impact customer outcomes and shape them into compelling narratives.
• Collaborate with content and creative teams to translate customer stories into assets used across campaigns, sales enablement, digital programs, and events.
• Lead Customer Advocacy & Engagement Programs
• Partner with field marketing and digital marketing teams to integrate customer voices into webinars, events, and campaigns.
• Capture insights from customer engagement programs and share them with internal teams to inform product messaging and go-to-market strategy.
• Support Product Value & Adoption
• Work closely with Product Marketing to ensure customers understand and realize the value of new features and platform innovations.
• Help shape customer-facing narratives that connect product capabilities with measurable business outcomes.
• Ensure customer insights and stories inform broader messaging and value propositions.
• Measure & Optimize
• Define and track the success of customer marketing programs through engagement, advocacy, and pipeline sourced metrics.
• Use insights from marketing and customer data to refine programs and identify new opportunities to strengthen customer engagement and storytelling.

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