Chief Marketing Officer

• Own Ovative’s influencer channel vision and long-term roadmap for clients
• Establish strategic frameworks, playbooks, and best practices for influencer planning
• Ensure strategies are grounded in Ovative’s EMR approach and tied to business outcomes
• Serve as a senior strategic partner to client leadership to shape influencer marketing
• Lead influencer strategy for complex and high-impact client engagements
• Translate performance data into executive-level storytelling and recommendations
• Define influencer measurement standards, KPIs, and testing frameworks
• Advance a test-and-learn culture, identifying innovation opportunities
• Stay ahead of influencer trends and platform changes
• Act as Ovative’s senior influencer subject matter expert in new business pitches
• Contribute to building and scaling the influencer team
• Coach and develop team members into future leaders

Director, Influencer Marketing

• Lead marketing strategies for midsize companies
• Collaborate with management teams of multiple companies
• Implement major growth initiatives in strategy and business management

• Lead a team of product marketing managers and associate managers to deliver target financial outcomes
• Ensure all channels can articulate value proposition and competitive positioning
• Prioritize and articulate growth and expansion paths including cross-sell and upsell opportunities
• Partner with channel enablement team to develop roadmap for Government GTM activities
• Serve as the voice of the customer and translate needs into compelling value propositions
• Continuously collaborate with Sales to adjust strategies based on market realities
• Provide market facing thought leadership
• Be responsible for developing talent within the department

Senior Director, Product Marketing – Government

• Work closely with the business to deliver measurable ROI, driving the successful execution of key strategic and cross-functional marketing initiatives ensuring active communication with all key stakeholders.
• Serve as national marketing business partner and advisor to the Regional President to drive marketing strategy and business development and collaborate on critical talent acquisition endeavors.
• Lead and supervise marketing leads and regional teams inclusive of performance management, development, hiring, staffing, and managing priorities in collaboration with regional President.
• Be responsible for functional alignment of core marketing functions including business development, property marketing, creative/brand, digital strategy, content development, PR, and communications (internal/external).
• Liaise with the national team to help facilitate the implementation of global and national initiatives regionally and locally.
• Serve as a key collaborator with regional Strategic Projects Team, to implement and cascade best practices and training, and oversee the strategic approach and elevation of deliverables cross-regionally.
• Be responsible for optimizing the region’s pursuit process from inception through completion, driving, and overseeing strategic approach, deliverables/mediums, pitch rehearsals, and presentation coaching.
• Participate in select high-profile client-facing pitch presentations and meetings, leading the marketing component and deliverables.
• Be a key collaborator with research and GIS functional departments to drive connectivity and elevate deliverables.
• Ensure platform and process alignment through strategic consolidation and/or recommendations of preferred vendor platforms/subscriptions.
• Implement and scale best practices cross-regionally.
• Enforce workflow management system(s) across the region to monitor and track KPI’s with marketing, research, and GIS functions.
• Develop and deliver tracking reports, presentations, and analytics on progress of priorities, goals, activities, and programs; monthly, quarterly, semiannually, and annual presentations and reporting.
• Engage regional counterparts to share best practices and collaborate, bringing higher effectiveness and efficiency to the region.

Marketing Director

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

• Prototype and launch AI powered marketing workflows to improve targeting, personalization, and speed.
• Build and ship MVPs of growth experiments using tools such as Retool, Bubble, Make, Zapier, Vercel, or lightweight scripts without requiring engineering support.
• Automate repetitive workflows using AI agents and no code tools.
• Develop positioning and messaging that make complex AI concepts understandable, approachable, and outcome focused.
• Partner closely with product and engineering to launch new AI capabilities.
• Leverage APIs, webhooks, and LLMs to build growth infrastructure and enable faster scaling.
• Create compelling, AI informed content across web, email, product, and sales assets.
• Build relationships with AI communities, partners, and influencers.

Senior Marketing Director

• Define and lead the multi-year DPP strategy and roadmap across platforms, data products, and analytics enablement
• Mature and scale a data-as-a-product model, including ownership, lifecycle management, SLAs, and adoption
• Align analytics investments to business priorities, long-term value creation, and financial performance
• Own end-to-end analytics platform operations (availability, performance, security, and cost)
• Lead cloud modernization and reduce legacy dependency and technical debt
• Enable secure, governed deployment of AI/ML and advanced analytics capabilities
• Deliver and scale reusable, curated “gold” data products with clear ownership, quality standards, and service levels
• Partner with business leaders to identify and prioritize high-impact analytics use cases
• Translate data into actionable insights that drive measurable business outcomes
• Operationalize governance and “quality by design” across data ecosystems (access, stewardship, controls)
• Advance capabilities in data quality, observability, metadata, and lineage
• Ensure compliance, reliability, and trust in enterprise analytics environments
• Serve as a strategic advisor to senior business leaders on analytics, insights, and data-driven decision-making
• Build deep understanding of line-of-business goals, identifying risks and opportunities
• Communicate executive-ready updates, clearly articulating tradeoffs, risks, and dependencies
• Drive platform reliability, monitoring, incident response, and service excellence
• Drive enterprise adoption of self-service analytics, data democratization, and data literacy
• Ensure platforms and products are usable, scalable, and broadly adopted—not just delivered
• Build, lead, and develop high-performing teams across data engineering, analytics, and BI
• Foster a culture of accountability, continuous improvement, and data-driven decision-making
• Oversee external partners and vendors to ensure delivery against strategic outcomes

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