Chief Marketing Officer

• Build the function and own the category narrative
• Demand generation and account-based marketing
• Pipeline contribution to new ARR
• Competitive displacement strategy with Apptio accounts
• Manage content, thought leadership, and the Brightfin podcast
• Oversee brand, website, and all external communications
• Publish the Annual IT Spend Optimization Benchmark
• Build and lead an outcome-obsessed team

VP of Marketing

• direct and oversee the Marketing department
• design, implement, and monitor effective marketing strategies that align with business goals
• develop analytical methods to assess the performance of marketing initiatives
• use market research and customer insights to understand company, product, and competitor positioning
• develop unique company and brand positioning in the market
• develop strategic marketing plan for the company
• track and document market and competitor developments
• evolve annual marketing plan based on key corporate and product goals
• collaborate closely with other teams including sales, product, and operations
• prepare regular reports and presentations on marketing metrics
• conduct market analysis to identify challenges and opportunities for growth
• provide primary oversight of corporate website
• develop collateral that equips sales teams with necessary content and tools

Head of Marketing

• A field-based key member of the Medical Marketing team who is aligned to a specific specialty or function within the broader Marketing team
• Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs) and important customers to help shape and inform marketing strategies
• Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives
• Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
• Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
• Ensures peer-to-peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements
• Conducts field-based market research to generate insights that inform and/or validate brand strategy

See all jobs on JobTailor

VP of Marketing

Head of Marketing

Assoc. Field Medical Marketing Director – Central