Chief Marketing Officer

• Implement and embody the sales strategy for France
• Manage and drive the network's economic performance
• Develop and inspire teams across the organization
• Reinforce a customer-focused, value-driven culture

Sales Director, B2B Trade Network

• Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product preparing for and driving Global and supporting local market launches
• Develops and implements global commercial/marketing activities such as core branded materials, advisory boards, congress presence, customer engagement plans, segmentation and targeting
• Develops communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs
• Benchmarks against competitors and proposes corrective actions where appropriate
• Continually reviews and consolidates competitive intelligence and customer insights
• Ensures close relationship with affiliates and strong understanding of local market dynamics
• Works with partner agencies in driving the core campaign and materials
• Drives local alignment with global brand strategy & initiatives
• Supports affiliate teams with the roll out of global marketing plans and programs
• Works with affiliates to identify key performance drivers and align on priority scenarios
• Develops KPIs to measure impact of global marketing activities
• Tracks functional execution of KPIs to deliver the global brand strategy
• Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities
• Supports the development of the market research plan and acts as the marketing point for identified market research projects
• Develops a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey. Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey and driven by insights
• Develops meaningful actionable insights that reflect the needs of all key customer groups
• Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors
• Monitors the product life cycle landscape to ensure awareness of new insights
• In collaboration with decision support team develops the 5Y and long-range plan forecasts
• Develops in collaboration with finance and decision support monthly business performance reporting grounded in insights and communicated with strong business acumen
• Ensures strong cross functional engagement and collaboration with all members of the Global Brand Team in the development and implementation of global programs and activities
• Proactively seeks affiliate engagement and the sharing of best practices across the organisation

Global Marketing Director – Temporary

• Define and bring Pretto's customer value proposition (CVP) to life across all touchpoints
• Ensure Pretto's messaging, visual identity and brand behavior are consistent
• Lead a team dedicated to brand and content
• Grow the reach and engagement of Pretto's media
• Define and deploy multichannel brand campaigns
• Oversee PR and corporate/institutional communications
• Establish brand measurement and manage the marketing budget

Head of Marketing

• Lead Vizzia's Marketing function
• Drive Product Marketing, Performance Marketing, and Brand & Communication
• Build the marketing machine that helps Vizzia meet its market
• Establish Safety
• Arm Sales with competitive edge
• Build inbound marketing strategies
• Mature the brand for commercial ambitions
• Hire, coach, and manage a team of ~10 people

Head of Marketing – B2B/B2G

• Management de l’équipe Développement Commercial Régions : Animer et soutenir l’engagement d’une équipe de commerciaux implantés en régions, chacun responsable d’une zone géographique.
• Déployer la stratégie du Développement Commercial pour atteindre les objectifs quantitatifs et qualitatifs fixés pour votre équipe.
• Monitorer et consolider l’activité de l’équipe pour assurer un reporting régulier et rigoureux auprès de votre management.
• Elaborer et soutenir des plans d’actions commerciaux pour optimiser le déploiement et la performance commerciale de votre équipe.
• Construire et faire vivre des projections business plurimedia pertinentes et fiables sur le périmètre Développement Régions.
• Coordonner efficacement les interactions de votre équipe avec les cellules transverses pour fluidifier et optimiser les process.
• Promouvoir et commercialiser l’ensemble de l’offre publicitaire de la régie auprès d’un portefeuille d’agences régionales et d’annonceurs dont vous aurez la responsabilité.

Directeur de Groupe Développement Commercial

• Manage and grow France social channels (Instagram, Facebook, YouTube, Pinterest)
• Create and publish SEO-optimised French-language web and digital content
• Translate and localise UK marketing collateral for the French market
• Provide on-the-ground content capture at French exhibitions and events
• Work cross-functionally with Global Marketing and the France sales team

Marketing Executive

• Drive the market success, revenue growth, and profitability targets of NFC IoT Security product segment
• Define and execute the global go‑to‑market (GTM) strategy
• Partner closely with the global sales organization
• Monitor market dynamics and requirements
• Drive the market launch of new products
• Provide market insights and customer feedback

Product Marketing Director

• Reporting to the Market VP, define & recommend the Market strategy in line with Segment positioning and ensure strategy implementation with global alignment.
• Ensure profitable growth while keeping strong Customer Loyalty on the long run.
• Anticipate the request of the Market and customers needs, define and implement new product development, support business Opportunities development and conversion to ensure the medium term sales development in line with business plan targets.
• Oversee and grow the market, consistently identifying revenue opportunities and managing consistent growth by securing new accounts, new applicative sub-segments.
• Constantly interface with External Customers, co-suppliers and internal partners e.g. Product Manager, Technical Support, S&T, Communication, Industrial, Finance, Supply Chain, Business Development, & Commercial Excellence to ensure full success of the mission.
• Analyze the market in his field, gathering all information, manage customer portfolio accordingly product and customer profitability.
• Monitor Pricing Policy around the globe.
• Develop and maintain own network of clients, suppliers, and organizations to promote Imerys image and reputation.
• Coordinate the identification of new applications or new products to be introduced in existing client or in new markets, follow the commercial approach and monitor results to enlarge the market share of portfolio.
• Support External Communication in production of sales enablers, impacting tools and participation of trade show, markets events.
• Propose adapted Branding Policy in line with customer segmentation.

Marketing Director

• Define and lead the national commercial strategy: market targeting, account prioritization, segmentation, value proposition, development plans and performance indicators
• Open new strategic accounts with public or private contracting authorities
• Structure the key account approach: decision‑maker mapping, account plans, understanding procurement processes, and opportunity tracking
• Professionalize responses to tenders, framework agreements and strategic consultations
• Help teams better showcase the group’s technical expertise
• Support project managers and technical staff in developing their commercial capabilities

National Sales Director, Engineering & Major Accounts

• Define and execute the Europe growth strategy and marketing plans for the Europe High-Tech business, with emphasis on data center and microelectronics priorities
• Build and develop a high-performing team and foster an inclusive, collaborative culture
• Drive portfolio strategy, including positioning, lifecycle management, pricing support, and investment focus
• Partner with sales, corporate accounts, and regional teams to activate strategy
• Lead commercialization of new products, services, digital tools, and equipment offerings
• Develop value propositions, messaging, sales tools, and customer-facing content
• Translate customer insight, market trends, competitive intelligence, and business performance data into actionable strategies
• Lead market segmentation, customer prioritization, and opportunity assessment
• Create and present strategic business reviews, innovation plans, market assessments, and recommendations to senior leadership
• Identify and address portfolio, supply, quality, regulatory, or market issues
• Ensure the sales force is supported with effective training, marketing programs, campaign activation, and commercial enablement capabilities
• Align segment priorities with broader business objectives

Chief Marketing Officer jobs in France

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