Global Marketing Director – Temporary

Ipsen

Global Marketing Director at Ipsen managing brand strategies and marketing initiatives for transformative medicines. Collaborating with cross-functional teams to ensure effective product launches.

Posted 7/18/2026full-timeParis • 🇫🇷 FranceLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global brand strategies and marketing initiatives within the pharmaceutical industry, particularly for specialty care products in rare diseases. Proficient in leveraging insights to drive customer engagement and optimize product life cycle management.

Highest-signal resume keywords

Global Marketing ExperiencePharmaceutical Industry ExpertiseProduct Life Cycle ManagementSpecialty Care Product LaunchFluent English

ATS Keywords

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Hard Skills

Global Brand Strategy DevelopmentMarket Research PlanningKPI Development and TrackingOmnichannel Engagement CampaignsCompetitive Intelligence AnalysisCustomer Engagement PlanningSegmentation and TargetingBusiness Performance ReportingCross-Functional CollaborationPatient Journey Analysis

Soft Skills

Strong Business AcumenProactive EngagementCollaborationCommunication

Industry Keywords

Biopharmaceutical IndustryRare DiseasesSpecialty Care ProductsEuropean MarketsNorth American Markets

About the role

Key responsibilities & impact

Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product preparing for and driving Global and supporting local market launches
Develops and implements global commercial/marketing activities such as core branded materials, advisory boards, congress presence, customer engagement plans, segmentation and targeting
Develops communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs
Benchmarks against competitors and proposes corrective actions where appropriate
Continually reviews and consolidates competitive intelligence and customer insights
Ensures close relationship with affiliates and strong understanding of local market dynamics
Works with partner agencies in driving the core campaign and materials
Drives local alignment with global brand strategy & initiatives
Supports affiliate teams with the roll out of global marketing plans and programs
Works with affiliates to identify key performance drivers and align on priority scenarios
Develops KPIs to measure impact of global marketing activities
Tracks functional execution of KPIs to deliver the global brand strategy
Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities
Supports the development of the market research plan and acts as the marketing point for identified market research projects
Develops a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey. Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey and driven by insights
Develops meaningful actionable insights that reflect the needs of all key customer groups
Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors
Monitors the product life cycle landscape to ensure awareness of new insights
In collaboration with decision support team develops the 5Y and long-range plan forecasts
Develops in collaboration with finance and decision support monthly business performance reporting grounded in insights and communicated with strong business acumen
Ensures strong cross functional engagement and collaboration with all members of the Global Brand Team in the development and implementation of global programs and activities
Proactively seeks affiliate engagement and the sharing of best practices across the organisation

Requirements

What you’ll need

Minimum of 7 years’ experience in the pharmaceutical or biopharmaceutical industry in a marketing role with experience of specialty care products in rare diseases
Global marketing experience and in-country marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada)
Proven track record of marketing across multiple stages of a products life cycle
Successful Global launch experience in speciality and/or rare disease, preferably in the specific therapeutic area
Fluent English is compulsory.

Benefits

Comp & perks

Flexible working hours
Professional development opportunities