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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand development and multichannel marketing strategies, with a strong focus on building B2C brands and leading teams to enhance brand engagement and measurement. Proficient in analytical skills to manage marketing budgets and drive effective communication in the real estate sector.
Highest-signal resume keywords
B2C Brand DevelopmentMultichannel Brand CampaignsAnalytical SkillsInspirational LeadershipNative French Speaker
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand MeasurementContent StrategyVisual Identity ManagementMarketing Budget ManagementMedia Engagement
Soft Skills
Strong Brand VisionCuriosity About Real EstateInstinct for Content and Design
Industry Keywords
Real Estate SectorCorporate CommunicationsPublic RelationsCustomer Value Proposition
About the role
Key responsibilities & impact- Define and bring Pretto's customer value proposition (CVP) to life across all touchpoints
- Ensure Pretto's messaging, visual identity and brand behavior are consistent
- Lead a team dedicated to brand and content
- Grow the reach and engagement of Pretto's media
- Define and deploy multichannel brand campaigns
- Oversee PR and corporate/institutional communications
- Establish brand measurement and manage the marketing budget
Requirements
What you’ll need- 8–10 years of experience in marketing and brand roles
- Proven experience building a B2C brand
- Strong brand vision
- A strong instinct for content, design and media
- Proven analytical and quantitative skills
- Experience with smart, frugal marketing approaches
- Inspirational leadership
- Ideally, personal experience of purchasing property
- Curiosity about the real estate sector
- Native French speaker
Benefits
Comp & perks- Meal card (Swile) — 50% employer contribution
- Gymlib
- Regular events: after-work gatherings, team lunches, monthly socials, sports activities…
