Chief Marketing Officer

• Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs) and important customers to help shape and inform marketing strategies.
• Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable.
• Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights.
• Conducts field-based market research to generate insights that inform and/or validate brand strategy.

Associate Field Medical Marketing Director – Mountain West

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CMO – West

• Own integrated campaign planning in support of brand strategy.
• Create new and expanded capacity within network Schools by positioning Outward Bound as a valued educational partner to families, schools, and community-based organizations.
• Strengthen a leading-edge research and development engine to continuously improve program quality and outcomes.
• Lead paid and performance strategy across owned and organic channels.
• Direct agency partners on media planning and reporting; extend coordination to influencer and direct-buy opportunities when applicable.
• Develop and maintain the infrastructure that enables Schools and external partners to create higher-quality content, providing storyboarding guidance, asset standards, and production resources.
• Drive earned media and brand visibility strategy by proactively identifying opportunities to reach new audiences.

Marketing Director

• Develop and execute the marketing strategy that drives member growth, engagement, and long-term value.
• Ensure we attract the right advisors, convert them into members, and engage them throughout their lifecycle, shaping and strengthening our reputation in the market along the way.
• Bring together brand, demand generation, content, and lifecycle communications within a small, high-performing team.
• Identify where we invest, where we experiment, and how we measure success.
• Work with the VPs of Emerald and Sapphire to set marketing strategy and define positioning.
• Collaborate closely with Sales, Sales & Marketing Operations, Member Success, and Product to translate business goals into clear marketing priorities and ensure alignment across the funnel.

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Associate Field Medical Marketing Director – Mountain West

CMO – West

Marketing Director

Director of Marketing