Brand Manager

• Drive the analysis of qualitative and quantitative data under the directional guidance of account strategy leads, transforming both consumer and complex payer, provider, and patient data into human truths.
• Partner with senior strategy leads to co-author brand foundations, positioning, and long-term brand plans for enterprise Life Sciences and Health System clients, serving as a critical right-hand in insight triangulation.
• Autonomously lead day-to-day strategy deliverables on small-to-midsize accounts, taking full ownership from discovery to creative brief execution.
• Architect and present clear, compelling creative briefs that inspire creative teams to deliver emotionally resonant and impactful work.
• Synthesize data into clear, persuasive, client-facing narratives that connect long-term brand building with near-term client business goals.
• Assist in the design and implementation of internal and client brainstorming sessions and strategic workshops utilizing collaboration platforms like Miro.
• Consistently partner across different strategy roles (including Experience Strategy) and the wider MERGE organization to bridge divisions and deliver cohesive solutions.
• Maintain active proficiency with AI-driven strategic tools and proprietary platforms to optimize research efficiency and validate brand hypotheses.

Senior Brand Strategist

• Build and grow Jerry's organic presence across key channels like Reddit, Quora, YouTube, and TikTok — the places our customers actually congregate
• Develop Jerry's playbook for how to show up in each community: when to post, when to reply, when to stay silent
• Grow Jerry’s subreddits into active, trusted communities
• Build a content and engagement strategy that scales without losing authenticity, leveraging AI where it helps
• Work with Growth and Content teams to ensure consistency across channels
• Measure what matters: sentiment, share of voice, referral traffic, and LLM citation

Brand Reputation, Community Engagement, Social Listening Specialist

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Senior Brand Manager

• Execute comprehensive marketing/advertising strategies that align with business objectives, brand positioning, and customer acquisition goals
• Support the development of integrated brand campaigns from concept through execution, ensuring creative excellence and strategic alignment across all touchpoints
• Oversee the creative development process, collaborating with internal creative teams and external agency partners to produce compelling, authentic brand narratives
• Work closely with product marketing, media, content, social media, events/sponsorships, and lifecycle experience teams to ensure integrated brand experiences
• Provide guidance and feedback to help team members grow their skills and advance their careers

Senior Manager, Brand Marketing

• Develop and implement marketing strategies to promote and grow our brand, including crafting messaging for giveaways, branding initiatives, and promotional products.
• Own and execute Modea’s participation in industry conferences, including identifying and negotiating high-value sponsorship opportunities, managing vendor relations, writing speaking proposals, designing booth experiences, and keeping all activations strictly on-budget.
• Translate proprietary research and complex healthcare consulting concepts into compelling, client-ready thought leadership (white papers, reports) and high-impact sales enablement collateral that accelerates the sales pipeline.
• Proactively project-manage proprietary research initiatives, from survey deployment and participant recruitment to data tracking.
• Coordinate Modea’s award submission process by tracking high-value industry opportunities, collaborating with consultants to gather case study data, drafting submissions, and managing the award budget.
• Direct designers to ensure all sales and marketing collateral is flawless and on-brand before launch.
• Collaborate across the Growth team, and especially with digital marketing, on strategies to promote and disseminate content to the right audiences and measure content effectiveness.
• Plan and execute webinars through conference sponsorships and industry channels, collaborating with the digital marketing team to promote content to target audiences.
• Design, source, and curate unique gift packages for clients and prospective accounts to foster strong professional relationships.
• Stay current with B2B marketing trends, event best practices, and sales enablement tactics to keep Modea's presence fresh and impactful.

Brand Marketing Specialist

• Define and evolve brand strategy, positioning, and value proposition to drive long-term equity and market differentiation
• Lead brand equity measurement and performance tracking, translating insights into actionable strategies
• Develop and oversee core brand assets (visual identity, messaging, voice/tone, guidelines) to ensure consistency and impact
• Partner with Creative, Product Marketing, and agencies to deliver cohesive, high-quality, insight-led campaigns and communications
• Drive innovative brand activations across digital, social, experiential, and owned channels
• Establish and enforce brand governance to ensure consistent and compliant execution across the organization
• Collaborate cross-functionally (Marketing, Product, Insights, Communications, HR) to align brand strategy with business priorities and plans
• Lead, coach, and develop a high-performing team while managing priorities, workload, and professional growth

Senior Brand Manager – Care & Wellbeing

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Senior Vice President, Brand Strategy

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

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