Senior Brand Manager – Care & Wellbeing

Electrolux Group

Senior Brand Manager leading brand strategy and equity for Electrolux and Anova. Focused on building brand commitment to care and wellbeing across various channels.

Posted 6/18/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesSeniorWebsite

ATS Keywords

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Hard Skills

brand strategybrand equity measurementperformance trackingvisual identity developmentmessagingcampaign developmentdigital marketingsocial media marketingexperiential marketingbrand governance

Soft Skills

leadershipcoachingcommunicationinfluencingcollaborationstrategic planningprioritizationteam developmentinsight translationstakeholder management

Certifications & Qualifications

Bachelor’s degree

Industry Keywords

brand equityconsumer insightsbrand frameworksperformance metricscross-functional partnershipsmarketing experiencecreative developmentagency managementhigh-performing teammarket differentiation

About the role

Key responsibilities & impact

Define and evolve brand strategy, positioning, and value proposition to drive long-term equity and market differentiation
Lead brand equity measurement and performance tracking, translating insights into actionable strategies
Develop and oversee core brand assets (visual identity, messaging, voice/tone, guidelines) to ensure consistency and impact
Partner with Creative, Product Marketing, and agencies to deliver cohesive, high-quality, insight-led campaigns and communications
Drive innovative brand activations across digital, social, experiential, and owned channels
Establish and enforce brand governance to ensure consistent and compliant execution across the organization
Collaborate cross-functionally (Marketing, Product, Insights, Communications, HR) to align brand strategy with business priorities and plans
Lead, coach, and develop a high-performing team while managing priorities, workload, and professional growth

Requirements

What you’ll need

Bachelor’s degree
5+ years of relevant brand or marketing experience
Proven track record of building and strengthening brand equity through strategic planning and execution
Strong experience leveraging consumer insights, brand frameworks, and performance metrics to inform decisions
Demonstrated ability to lead creative development across channels and manage agency and cross-functional partnerships
Effective leadership and communication skills, with the ability to influence stakeholders at all levels and manage multiple priorities.

Benefits

Comp & perks

Discounts on our award-winning Electrolux products and services
Family-friendly benefits
Insurance policy plan
Extensive learning opportunities and flexible career path