Brand Manager

• Build the brand: Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story from thought leadership and case studies through to event promotion and web.
• Build and maintain the editorial calendar: Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity ahead of time — giving the stream and shared services a single, forward-looking view of what ships when, and keeping the brand's output consistent and coordinated across the year.
• Bring the platform narrative to life: Develop campaign themes that position UpGuard as a comprehensive platform solution, shifting the customer conversation from “solving a single problem” to “adopting a complete cyber risk ecosystem.”
• Lead brand & platform thought leadership: Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives that position UpGuard as the definitive authority on cyber risk.
• Own the social proof program: Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution — working with customers. Directing writers and creative to a consistent, premium standard that reinforces the platform narrative.
• Drive brand event lifecycle promotion: Develop comprehensive promotional playbooks for in-person and virtual events (Summit), focusing on high-impact pre-event promotion to drive registrations and strategic post-event content to maximize the reach and longevity of every session.
• Integrate Shared Services: Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.
• Measure what matters: Own brand and campaign performance reporting — defining KPIs across both brand health (awareness, authority, share of voice) and pipeline, interpreting results, and providing regular, actionable updates to the stream and leadership.

Brand Marketing Manager

• Conduct assessments that measure conformity to established regulatory, industry, and proprietary brand standards for clients
• Observe food prep and cooking standards to ensure food safety, health, and sanitation practices
• Partner with clients to address root causes of assessment discrepancies and develop corrective action plans
• Teach and coach clients how to make their workplace a safer and healthier environment for themselves and THEIR customers
• Travel 50%-70%, or 8-10 days per month, including some evening and weekend work
• Conducting Audits and Inspections
• Implementing and Monitoring food safety
• Training and Educating staff
• Investigating food safety incidents
• Ensuring compliance with regulations
• Maintaining documentation and records
• Ability and desire to influence others with tact and skill
• Ability to provide clear and constructive feedback in a positive manner
• Thrives in an autonomous working environment
• Ability to work a flexible schedule
• Ability to organize and prioritize work based on urgency, efficiency and other factors
• Strong technical knowledge of food safety is preferred

Food Safety – Brand Standards Specialist

• Build and grow Jerry's organic presence across key channels like Reddit, Quora, YouTube, and TikTok — the places our customers actually congregate
• Develop Jerry's playbook for how to show up in each community: when to post, when to reply, when to stay silent
• Grow Jerry’s subreddits into active, trusted communities
• Build a content and engagement strategy that scales without losing authenticity, leveraging AI where it helps
• Work with Growth and Content teams to ensure consistency across channels
• Measure what matters: sentiment, share of voice, referral traffic, and LLM citation

Brand Reputation, Community Engagement, Social Listening Specialist

• Join Connexus Credit Union as Director of Brand Experience and help shape the marketing strategies that drive growth, deepen member relationships, and strengthen our market presence.
• This role is responsible for developing and executing national-scale brand, advertising, and integrated marketing strategies that support member acquisition, loan and deposit growth, and measurable business results.
• You'll lead a high-performing team of creative and marketing professionals while leveraging data, personalization, and ROI-driven decision-making to deliver impactful member experiences.
• Reporting to the SVP of Marketing, you'll play a key role in advancing strategic priorities through innovative campaigns, strong team leadership, and marketing excellence.
• Lead the development and execution of a national-scale brand and advertising strategy, ensuring alignment to Connexus growth goals (loan, deposit, and member acquisition targets).
• Clearly define how brand and campaign work translates to measurable progress against strategic objectives, including revenue, acquisition, and engagement metrics.
• Establish and maintain a disciplined ROI framework for all brand and marketing investments, including media, creative, and campaign performance.
• Partner with executive leadership to evolve Connexus’ Unique Value Proposition (UVP) and bring it to market consistently across all channels.
• Supervise and effectively direct holistic brand activities, including creative and advertising teams responsible for content strategy and copywriting, graphic design and visual identity, multimedia and video production, digital marketing, paid and organic advertising, production and project management.
• Provide leadership and workflow management across brand strategy and execution, editorial direction and storytelling, creative design and campaign development, and campaign/collateral production, scheduling, and distribution.
• Drive the development and execution of integrated marketing strategies across email, social, web, and advertising channels, ensuring a consistent and differentiated brand voice.
• Develop and implement marketing strategies and promotions that support loan, deposit and non-interest income growth across the full acquisition funnel.
• Lead initiatives such as personalization, segmentation, and lifecycle marketing, delivering more relevant, targeted member experiences.
• Translate behavioral, transactional, and engagement data into actionable segmentation strategies that increase member lifetime value.
• Oversee analysis of campaign performance, member behavior, and channel effectiveness.
• Reinforce a test-and-learn culture (A/B testing, optimization cycles) to continuously improve outcomes.
• Hold team accountable to clear performance metrics, including cost per acquisition (CPA), conversion rates, campaign ROI, member growth and product per member.
• Regularly communicate performance insights and outcomes to SVP of Marketing in a clear, data-driven format.
• Establish clear processes, prioritization frameworks, and workflows that improve team efficiency, scalability, and strategic focus.
• Serve as a change agent, helping the team adapt to new marketing technologies, capabilities, and ways of working.
• Allocate budget, agency partnerships, and internal resources to maximize impact, efficiency, and creative output.
• Monitor industry trends, competitive activity, and emerging marketing practices.

Director, Brand Experience

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts
• Develop and maintain strong relationships with key clients
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
• Manage brand budgets and profitability
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
• Help develop media plans, ensure alignment to brand budgets and profitability
• Developing data driven recommendations using relevant sales, market and consumer data
• Collaborate with cross-functional teams to support the strategic growth of Amazon
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs

Brand Manager II

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
• Develop and maintain strong relationships with key clients.
• Expert in providing ongoing support to other brand managers, developing best-in-class practices.
• Manage a team of 1-3 individuals.
• Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data.
• Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy.
• Manage brand budgets and profitability.
• Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients.
• Build close relationships with Amazon, owning negotiations on behalf of clients.
• Drive media plans, ensuring alignment to brand budgets and profitability.
• Lead developing data driven recommendations using relevant sales, market and consumer data.
• Collaborate with cross-functional teams to support the strategic growth of Amazon.
• Understand the surrounding disciplines and how each piece impacts the overall strategic plan.
• Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations.
• Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

Senior Brand Manager

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including content cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Brand Strategist

• Develop and execute comprehensive brand strategy aligned with company vision, product roadmap, and long-term growth objectives.
• Maintain brand positioning, value propositions, tone, and visual identity across all product lines and customer segments.
• Serve as internal brand steward, ensuring consistent messaging and visual standards across all business units and channels.
• Lead brand and messaging strategy for new product launches, product refreshes, and major platform releases.
• Develop product positioning, competitive differentiation, and customer-focused messaging for firearms, accessories, and parts portfolios.
• Partner with Product Management and Engineering to translate technical features into compelling customer benefits.
• Support pricing strategy, product naming, packaging, and merchandising decisions.
• Oversee development of marketing materials including catalogs, brochures, website content, trade show assets, videos, advertising, and dealer collateral.
• Lead integrated marketing campaigns across digital, print, dealer networks, distributors, and industry events.
• Manage content strategy, storytelling, and brand narratives that reinforce reliability, performance, safety, and craftsmanship.
• Develop branded sales tools and enablement materials to support dealer and distributor networks.
• Partner with Sales leadership to ensure alignment between brand strategy and field execution.
• Support channel-specific marketing programs and co-op initiatives.
• Ensure all branding, advertising, product claims, and promotional materials comply with ATF, ITAR, export control, state regulations, and industry standards.
• Partner closely with Legal and Compliance to review and approve all external communications.
• Protect brand reputation through disciplined messaging, crisis communications support, and proactive brand risk management.
• Monitor industry trends, competitor positioning, customer insights, and emerging market opportunities.
• Conduct brand health tracking, market research, and customer perception analysis to inform strategy and investment.
• Provide regular executive-level reporting on brand performance, campaign ROI, and market positioning.
• Manage brand and marketing project prioritization.
• Establish scalable brand processes, templates, and governance standards across the organization.
• Be comfortable on camera and featured in the production of content marketing videos and media interviews.

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Participate in development of brand strategies aligned with company objectives, including positioning, messaging, and revenue goals for branded products
• Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis
• Lead Brand and product launches in AZ collaborating with internal teams (marketing, creative, digital, R&D, L&D, retail, compliance) and external agencies; inclusive of initial training for the retail teams, sustained support post-launch and analysis
• Ensure products and packaging meet brand standards and comply with state laws, working closely with the packaging department, design agencies, and compliance teams
• Serve as connection from AZ market to National Brand Marketing team, ensuring that the Brand is partnered with state marketing team for creative briefs, marketing communications for retail, product information, and promotions
• Responsible for maintaining brand consistency and synchronicity across markets
• Work with Brand Marketing Specialist to ensure swag options meet compliant regulations and are executed seamlessly at store-level for each activation
• Work with Social Media team to ensure relevant market content is conducted and shot for each brand
• Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage
• Comply with all security policies and procedures in each territory

Brand Manager jobs in Florida

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Brand Marketing Manager

Food Safety – Brand Standards Specialist

Brand Reputation, Community Engagement, Social Listening Specialist

Director, Brand Experience

Brand Manager II

Senior Brand Manager

Brand Strategist

Brand Manager

Manager, Brand Strategy

Brand Manager