Brand Manager

• Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning for a distinctive social brand.
• Recommend Reels and short-form video strategies, including content cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Brand Strategist

• Develop and execute comprehensive brand strategy aligned with company vision, product roadmap, and long-term growth objectives.
• Maintain brand positioning, value propositions, tone, and visual identity across all product lines and customer segments.
• Serve as internal brand steward, ensuring consistent messaging and visual standards across all business units and channels.
• Lead brand and messaging strategy for new product launches, product refreshes, and major platform releases.
• Develop product positioning, competitive differentiation, and customer-focused messaging for firearms, accessories, and parts portfolios.
• Partner with Product Management and Engineering to translate technical features into compelling customer benefits.
• Support pricing strategy, product naming, packaging, and merchandising decisions.
• Oversee development of marketing materials including catalogs, brochures, website content, trade show assets, videos, advertising, and dealer collateral.
• Lead integrated marketing campaigns across digital, print, dealer networks, distributors, and industry events.
• Manage content strategy, storytelling, and brand narratives that reinforce reliability, performance, safety, and craftsmanship.
• Develop branded sales tools and enablement materials to support dealer and distributor networks.
• Partner with Sales leadership to ensure alignment between brand strategy and field execution.
• Support channel-specific marketing programs and co-op initiatives.
• Ensure all branding, advertising, product claims, and promotional materials comply with ATF, ITAR, export control, state regulations, and industry standards.
• Partner closely with Legal and Compliance to review and approve all external communications.
• Protect brand reputation through disciplined messaging, crisis communications support, and proactive brand risk management.
• Monitor industry trends, competitor positioning, customer insights, and emerging market opportunities.
• Conduct brand health tracking, market research, and customer perception analysis to inform strategy and investment.
• Provide regular executive-level reporting on brand performance, campaign ROI, and market positioning.
• Manage brand and marketing project prioritization.
• Establish scalable brand processes, templates, and governance standards across the organization.
• Be comfortable on camera and featured in the production of content marketing videos and media interviews.

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Participate in development of brand strategies aligned with company objectives, including positioning, messaging, and revenue goals for branded products
• Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis
• Lead Brand and product launches in AZ collaborating with internal teams (marketing, creative, digital, R&D, L&D, retail, compliance) and external agencies; inclusive of initial training for the retail teams, sustained support post-launch and analysis
• Ensure products and packaging meet brand standards and comply with state laws, working closely with the packaging department, design agencies, and compliance teams
• Serve as connection from AZ market to National Brand Marketing team, ensuring that the Brand is partnered with state marketing team for creative briefs, marketing communications for retail, product information, and promotions
• Responsible for maintaining brand consistency and synchronicity across markets
• Work with Brand Marketing Specialist to ensure swag options meet compliant regulations and are executed seamlessly at store-level for each activation
• Work with Social Media team to ensure relevant market content is conducted and shot for each brand
• Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage
• Comply with all security policies and procedures in each territory

• Participate in development of brand strategies aligned with company objectives, including positioning, messaging, and revenue goals for branded products.
• Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis.
• Lead Brand and product launches across multiple territories collaborating with internal teams (marketing, creative, digital, R&D, L&D, retail, compliance) and external agencies inclusive of initial training for the retail teams, sustained support post-launch and analysis
• Ensure products and packaging meet brand standards and comply with state laws, working closely with the packaging department, design agencies, and compliance teams.
• Serve as connection from FL and GA markets to National Brand Marketing team, ensuring that the Brand is partnered with state marketing teams for creative briefs, marketing communications for retail, product information, and promotions.
• Responsible for maintaining brand consistency and synchronicity across markets.
• Work with Brand Marketing Specialist to ensure swag options meet compliant regulations and are executed seamlessly at store-level for each activation.
• Work with Social Media team to ensure relevant market content is conducted and shot for each brand.
• Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage.
• Comply with all security policies and procedures in each territory.

Regional Brand Strategist

• Utilize AI generated prospect lists or prospecting tools to identify and prospect property managers, HOAs, and commercial clients
• Execute outbound campaigns (calls, email, LinkedIn)
• Qualify leads and schedule sales meetings
• Receive approvals from Franchisees for booking business
• Maintain accurate CRM records and activity tracking
• Collaborate with leadership to refine outreach strategies

Brand Development Representative

• Develop and execute data-driven brand growth strategies that accelerate GMV, traffic, conversion, and profitability across major ecommerce channels.
• Lead and mentor a high-performing pod of Brand Strategy Managers through coaching, accountability, and continuous development.
• Build strategic partnerships with brands to secure incremental marketing funding and maximize return on investment.
• Drive cross-functional alignment with Merchandising, Creative, Content, and Channel teams to unlock new growth opportunities and improve execution speed.
• Identify and implement process improvements, reporting efficiencies, and incrementality opportunities that scale performance across the business.

Director, Brand Strategy

• Develop and own high-impact brand marketing strategies for key and high-growth accounts, driving clear ROI and measurable business outcomes.
• Lead end-to-end brand and SKU-level strategy, identifying priority opportunities and making smart, data-driven investment decisions.
• Act as a trusted eCommerce expert, influencing traffic, conversion, and channel strategy by leveraging Search Query Reports (SQRs) and other data signals to optimize paid and organic growth, while partnering cross-functionally to unlock performance.
• Build strong internal and external relationships, collaborating with channel leaders and merchants to capitalize on new program and exclusivity opportunities.
• Elevate team performance by mentoring peers and driving process and reporting improvements that scale impact across the organization.

Senior Brand Strategy Manager

• Work with the teams to develop country/brand strategy – drive awareness, increase Market share, and ensure brand Equity is locally translated.
• Collaborate with distributors to execute ATL & BTL plan and 360 plan for launches (distributors proposals, follow up with HQ approvals, seek for opportunities and best practices).
• Run brand/region analysis and campaigns reports.
• Measure KPI’s, assess launch performance and continuously optimize the plan for strong results.
• Development and maintenance of global marketing calendar by country.
• Define and implement pricing strategy by brand/region following global pricing guidelines.
• Control distributors A&P investment with marketing/omnichannel calendar and launches.
• Support distributors to optimize investment by priorities.
• Provide the team and relevant stakeholders with regular brand reporting and post-campaign analysis to establish effectiveness and highlight learnings for future campaigns.
• Management and control of P&L (Net Revenues, A&P, Gross Profit & Contribution to Fixed Costs).
• Provide Budget and Guidelines for Media & Digital Investment.
• Ensuring Accuracy of CPS sessions forecast and follow up to achieve annual objectives.
• Define Product Mix & Promotional Plan.
• Define A&P internal Expenditure per Market and monthly follow-up.
• Maintain solid relationships and liaison with Corporate Brand teams.
• Lead Communication between brands (HQ) and markets (Commercial Managers & Distributors).

• Plan and oversee our employer brand presence on social media including Facebook, LinkedIn, Instagram, Indeed and Glassdoor
• Launch our Employer Brand strategy and assist with developing priorities along with persuasive content (including written copy and creating videos) for internal and external media and communications
• Partner with external vendors to drive brand activation and recruitment marketing strategies across our owned, earned, and paid media (e.g., careers site, review sites, programmatic advertising, SEO and more)
• Launch targeted outreach campaigns and initiatives to engage with a broad and diverse candidate pool to produce awareness while drawing high-quality candidates to Jabil
• Develop and analyze metrics for employment branding programs, social media, and other talent attraction efforts tied to key hiring/growth objectives
• Support recruitment outreach through specialized campaigns and driving engagement through designated partner organizations
• Manage and optimize large-scale multi-channel marketing and sourcing campaigns
• Manage recruiting materials needed for hiring events and campaigns
• Monitor social media activity on employment related websites about the company
• Manage and maintain career site and content
• Empower brand ambassadors across the organization, including helping manage our employee advocacy program, creating and delivering training, toolkits, and hosting workshops, and supporting training and adoption for technology platforms

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