Brand Manager

Century Arms

Brand Manager responsible for managing the brand across products and channels in firearms manufacturing. Collaboration with Product Management, Sales, and Compliance to strengthen brand equity and drive product adoption.

Posted 6/3/2026full-timeWest Palm Beach • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute comprehensive brand strategy aligned with company vision, product roadmap, and long-term growth objectives.
Maintain brand positioning, value propositions, tone, and visual identity across all product lines and customer segments.
Serve as internal brand steward, ensuring consistent messaging and visual standards across all business units and channels.
Lead brand and messaging strategy for new product launches, product refreshes, and major platform releases.
Develop product positioning, competitive differentiation, and customer-focused messaging for firearms, accessories, and parts portfolios.
Partner with Product Management and Engineering to translate technical features into compelling customer benefits.
Support pricing strategy, product naming, packaging, and merchandising decisions.
Oversee development of marketing materials including catalogs, brochures, website content, trade show assets, videos, advertising, and dealer collateral.
Lead integrated marketing campaigns across digital, print, dealer networks, distributors, and industry events.
Manage content strategy, storytelling, and brand narratives that reinforce reliability, performance, safety, and craftsmanship.
Develop branded sales tools and enablement materials to support dealer and distributor networks.
Partner with Sales leadership to ensure alignment between brand strategy and field execution.
Support channel-specific marketing programs and co-op initiatives.
Ensure all branding, advertising, product claims, and promotional materials comply with ATF, ITAR, export control, state regulations, and industry standards.
Partner closely with Legal and Compliance to review and approve all external communications.
Protect brand reputation through disciplined messaging, crisis communications support, and proactive brand risk management.
Monitor industry trends, competitor positioning, customer insights, and emerging market opportunities.
Conduct brand health tracking, market research, and customer perception analysis to inform strategy and investment.
Provide regular executive-level reporting on brand performance, campaign ROI, and market positioning.
Manage brand and marketing project prioritization.
Establish scalable brand processes, templates, and governance standards across the organization.
Be comfortable on camera and featured in the production of content marketing videos and media interviews.

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, Communications, or related field.
5+ years of progressive experience in brand management, product marketing, or strategic marketing.
Experience in manufacturing, durable goods, defense, firearms, outdoor, or highly regulated industries strongly preferred.
Proven success managing product launches, multi-channel campaigns, and brand positioning initiatives.
Strong understanding of brand strategy, storytelling, and visual identity systems.
Experience working cross-functionally with Product, Engineering, Sales, and Compliance teams.
Preferred Experience within firearms, defense, tactical, outdoor, or precision manufacturing industries.
Knowledge of ATF regulations, ITAR/export controls, and regulated advertising environments.
Experience supporting dealer / distributor channel models.
MBA or advanced marketing certification a plus.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategyproduct marketingcompetitive differentiationcontent strategymarket researchcampaign ROIproduct positioningstorytellingvisual identity systemspricing strategy

Soft Skills

leadershipcommunicationcross-functional collaborationproject managementstrategic thinkingbrand stewardshipcrisis communicationsrisk managementcustomer insightsexecutive reporting

Certifications

Bachelor's degree in marketingMBAadvanced marketing certification