Zwift

eCommerce Growth Manager

Zwift

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $110,000 - $150,000 per year

About the role

  • Build, maintain, and execute a rigorous experimentation roadmap across landing pages, product descriptions, checkout flows, post-purchase funnels, etc. to maximize shopping conversion rate
  • Manage the Shopify environment and configuration, including app integrations, theme customizations (Liquid/CSS/HTML), and site speed optimization
  • Accountable for business-as-usual shop management (e.g., product launches, troubleshoot issues, app management, managing assortment), executing product promotions, and release planning/publishing
  • Own funnel analytics and performance dashboards for the shop. Monitor and report on KPIs via Shopify Analytics, GA4, heatmaps, session recordings, etc. to identify friction points and opportunity areas
  • Technical point of contact for Google Merchant Center. Monitor the product feed for errors, ensure all products are correctly categorized (GTINs, Titles, Descriptions), and troubleshoot any "disapproved" items
  • Recommend and implement best-in-class Shopify apps to drive business results and audit/prune apps to ensure site stability and cost-efficiency
  • Ensure all enhancements follow best practices for usability, accessibility, and mobile-first performance and maintain visual and functional parity with core Zwift.com experience.

Requirements

  • 5-7+ years of experience in conversion rate optimization, e-commerce optimization, web analytics, and/or growth-focused digital roles
  • Deep hands-on experience with A/B and multivariate testing tools (Amplitude, Optimizely) with a proven track record of improving conversion through experimentation
  • Strong Shopify experience managing high-volume, global stores and deep experience with Shopify app ecosystem across checkout, bundling, reviews, etc.
  • Advanced understanding of GA4, Google Merchant Center/Google Ads, attribution, heatmaps, and behavioral analytics tools
  • Solid understanding of technical SEO for e-commerce and how to align the store with paid social/search campaigns and agentic commerce
  • Highly motivated, proactively driven, and deeply passionate about building best-in-class digital experiences and achieving measurable results
  • Ability to troubleshoot technical bugs or integration issues quickly without always relying on outside developers.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
conversion rate optimizatione-commerce optimizationweb analyticsA/B testingmultivariate testingtechnical SEOShopifyGoogle Merchant CenterGA4behavioral analytics
Soft Skills
highly motivatedproactively drivenpassionate about digital experiencestroubleshootingproblem-solving