Develop and lead the overall organic search strategy to grow rankings, traffic, and conversions across marketplace, listings, and lead generation properties
Identify growth opportunities through competitive analysis, content gap analysis, and SERP landscape evaluation
Lead technical SEO initiatives including site architecture, crawl optimization, indexation management, internal linking, and Core Web Vitals
Implement and maintain structured data across the site, including schema for listings, products, reviews, and other rich result opportunities
Partner closely with product and engineering teams to ensure SEO requirements are incorporated into development roadmaps and platform decisions
Evaluate site performance through crawling, log analysis, and technical audits to identify opportunities for improvement
Own the strategy and implementation of structured data to improve visibility in rich results and emerging search interfaces
Implement and optimize schemas such as Product, Offer, Review, Organization, FAQ, and other relevant structured data types
Ensure accuracy and consistency of product and listing data across the site to support search engines' understanding of inventory and offerings
Monitor structured data performance and rich result eligibility through Google Search Console and other tools
Develop and manage the organization's strategy for visibility within generative and AI-driven search platforms such as ChatGPT, Perplexity, and Google AI Overviews
Collaborate with content, brand, and paid media teams to strengthen the signals that influence AI visibility, including brand authority, entity relationships, structured data, and comprehensive content coverage
Monitor brand and product presence within AI-generated search responses and establish measurement frameworks to track visibility and share of voice
Translate emerging developments in AI-powered search into actionable strategies for the SEO team and broader marketing organization
Define and manage KPIs for organic search performance, including traffic, rankings, conversions, and revenue impact
Build dashboards and reporting frameworks that communicate results clearly to senior stakeholders
Use platforms such as SEMrush, Adobe Analytics, Google Search Console, and Screaming Frog to identify insights and guide optimization efforts
Monitor search algorithm changes and evaluate their potential impact on performance

Requirements

Bachelor's degree in Marketing, Computer Science, or a related field
5+ years of experience in SEO
Demonstrated success driving organic traffic and performance improvements for large-scale websites or marketplaces
Deep expertise in technical SEO, including site architecture, crawling and indexing, structured data implementation, and site performance optimization
Experience implementing and managing structured data such as Product, Offer, Review, and other schema types
Proficiency with SEO and analytics tools such as SEMrush, Adobe Analytics, Google Search Console, and Screaming Frog
Familiarity with content management platforms such as WordPress
Working knowledge of HTML, CSS, JavaScript, and web technologies as they relate to SEO
Strong analytical skills with the ability to translate complex datasets into actionable insights
Excellent written and verbal communication skills, including the ability to present insights to executive audiences
Ability to manage multiple projects and priorities in a fast-paced environment
Familiarity with AI-driven search platforms (e.g., ChatGPT, Perplexity, Google Gemini/AI Mode) and the factors that influence brand and content visibility within them

Benefits

Competitive Salary
100% paid by Zonda health benefit package
100% Company paid Life Insurance coverage
Paid vacation and general holidays
Employee Assistance Program (EAP)
Live Meditation Sessions
Employee Recognition Platform
Virtual Wellness Program
100% Hybrid – and always will be!
Visionary Leadership Team
Paid Volunteer Day
Inclusion & Equal Opportunity Employment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOtechnical SEOsite architecturecrawlingindexingstructured data implementationsite performance optimizationHTMLCSSJavaScript

Soft Skills

analytical skillscommunication skillsproject managementpresentation skillscollaborationstrategic thinkingproblem-solvingtime managementadaptabilityleadership

Certifications

Bachelor's degree in MarketingBachelor's degree in Computer Science