SEO Marketing

• Independently initiates and leads complex SEO, GEO, and AISO programs
• Directs SEO, GEO, and AISO strategies aligned to business objectives
• Provides expert guidance and consultation
• Acts as a trusted advisor to stakeholders
• Proactively communicates insights, recommendations, risks, and outcomes
• Influences decisions across stakeholder groups
• Anticipates and mitigates risks proactively
• Uses advanced data and insights to shape strategy
• Leads innovation and continuous improvement
• Participates in special projects and performs other duties as assigned

Search Engine SEO, Generative Engine Optimization Specialist

• Mapear as necessidades e propor / estruturar os Datamarts de acordo com as melhores práticas;
• Avaliar e utilizar potenciais fontes de dados da empresa (interna e externa);
• Mapear os processos da companhia e propor/construir dashboards e indicadores de negócio;
• Responsável pela construção de dashboard em ferramentas como Data Studio, Power BI e similares.
• Conduzir pesquisas e análises de palavras-chave de acordo com as estratégias do cliente;
• Propor melhorias e otimizar dashboards em diferentes dispositivos (desktop, mobile e tablet);
• Participar no desenvolvimento de políticas e processos para coleta e análise de dados;
• Ministrar treinamentos sobre o uso de dashboards e ferramentas de BI para clientes internos e externos;
• Responsável pelos processos de criação e manutenção de bases unificadas (Data Lake, Data Warehouse e similares);
• Responsável por projetos de arquitetura de BI e processos avançados de extração e tratamento de informações;
• Responsável por projetos baseados em análise preditiva, big data, cruzamento de clientes e estatísticos em geral;
• Responsável pelo levantamento e análise de requisitos;
• Responsável por promover estudos mercadológicos para as diversas áreas da empresa.

Analista de SEO Sênior

• Take ownership of both content creation and organic growth strategy.
• Create content that supports business growth, generates demand, and contributes to pipeline outcomes.
• Develop compelling content assets while ensuring they are strategically positioned for maximum visibility across search engines and AI-powered answer platforms.
• Join a high-growth, forward-thinking digital organization focused on innovation and data-driven decision-making.
• Own the development and delivery of all written content, including website content, LinkedIn articles, and campaign assets.
• Create high-value lead generation content such as guides, reports, whitepapers, and playbooks.
• Develop persuasive landing page copy and advertising content in collaboration with performance marketing stakeholders.
• Lead SEO strategy development and implementation, including keyword research, topic planning, and on-page optimization.
• Own and continuously refine GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies.
• Execute optimization initiatives and work closely with relevant teams to maximize content reach and performance.

Content Writer, SEO Strategist

• Deliver successful Reddit marketing programs (including SEO + AEO strategies) that meet client goals and KPIs through data-driven strategies and strong execution
• Help write the playbook for how we deliver increased visibility on AI platforms like ChatGPT, how we create content on Reddit that influences and engages audiences without coming across as promotion, and how to best leverage website content and authority to impact a brand’s overall visibility on the internet across both Google (SEO) and AI platforms (AEO)
• Provide detailed reporting and analysis of campaign performance using web analytics tools, spreadsheets and data integrations

SEO/AEO Manager

• Own Flodesk's web content inventory across flodesk.com, /blog, and /tips.
• Evolve how Flodesk content is structured for AI discoverability.
• Write content that's worth reading: deep, accurate, useful.
• Ship changes on our sites and maintain technical SEO hygiene (structured data, canonicals, site speed, crawlability).
• Track AI search visibility (share of voice, citations, sentiment) alongside traditional SEO metrics.
• Expand beyond flodesk.com into Reddit, Youtube and other content platforms as the on-site foundation matures.

Growth Operator, SEO, AEO

• Develop and execute multi-company SEO and search visibility strategies aligned to revenue, traffic, and share-of-voice goals.
• Manage internal and external resources, including contractors, and cross-functional partners, to deliver against SEO and search visibility initiatives.
• Identify gaps in keyword coverage, rankings, and indexed content, and build roadmaps to expand organic search presence.
• Optimize content and site structure to improve visibility across Google, Bing, AI search engines, and emerging generative platforms.
• Partner with eCommerce and development teams to improve site architecture, crawlability, indexation, and technical SEO health.
• Build and manage content optimization plans for category pages, product pages, technical content, blogs, whitepapers and high-intent landing pages.
• Identify opportunities for calculators, guides, FAQs, and other high-value content that drives organic traffic and conversions.
• Monitor performance using Google Search Console, analytics platforms, and SEO tools to track traffic, rankings, and revenue impact.
• Analyze search data to identify growth opportunities and provide clear reporting to marketing and business unit leadership.
• Establish and maintain SEO governance across brands, including taxonomy, internal linking, schema, and content standards.
• Optimize content for AI-driven search experiences, including answer engines and generative search results.
• Stay current on search engine algorithm updates, AI search trends, and industry best practices.
• Support the development of a centralized SEO / Search Visibility Center of Excellence across Infinite Electronics.

• Lead Canva’s SEO growth in Malaysia
• Define and execute SEO strategy across technical, content, and authority pillars
• Shape the SEO roadmap and influence stakeholders
• Develop country-specific KPIs and communicate results transparently
• Monitor AI search trends and experiment with optimization strategies
• Document learnings for the global SEO engine

SEO Lead – Malaysia

• You are the primary point of contact for our clients.
• You not only set up campaigns technically but also explain the story behind the numbers.
• You manage SEA campaigns (Google/Microsoft Ads) on a performance level.
• You are responsible for on-page and off-page measures for exciting SMEs and strong brands.
• GA4 and Google Tag Manager are your playground.
• You lead strategy calls and reporting — confidently, consultatively, and always on equal terms.

Junior SEO/SEA Manager

• Develop and execute comprehensive SEO strategies to improve organic visibility and search rankings
• Conduct advanced keyword research, competitor analysis, and search intent analysis
• Perform technical SEO audits and implement recommendations
• Optimize website architecture, internal linking, metadata, content, and user experience
• Monitor and improve Core Web Vitals, crawlability, indexation, and site performance
• Develop and manage ethical link-building and authority-building initiatives
• Collaborate with content creators, developers, and marketing team members
• Track, analyze, and report on SEO performance using industry-leading tools
• Stay current with search engine algorithm updates, industry trends, and emerging SEO opportunities
• Identify and prioritize opportunities that drive qualified traffic, leads, and revenue growth
• Manage and optimize SEO efforts across multiple client websites

SEO Specialist – Expert Level

• Write gold-standard, hand-crafted content: flagship blogs, guides, and landing pages that demand deep research, original thinking, and editorial craft, aligned with search intent, customer strategy, and our highest quality standards
• Edit and elevate AI-generated content from our AI-assisted workflows to publication quality, and help teammates and freelancers do the same through clear feedback and example
• Partner with our AI implementation team to shape and improve AI content workflows, contributing editorial input, feedback, and real-world testing (you don't need to build the systems, but you help make them better)
• Contribute to AEO work —including prompt tracking, citation monitoring, and AEO audits—to improve how customer content surfaces and gets cited across AI-powered search
• Diagnose content performance gaps using technical SEO analysis, competitive research, and content quality assessments, and recommend clear, prioritized improvements
• Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools
• Stay current on how AI search tools (Perplexity, ChatGPT, Gemini, AI Overviews) surface and cite content, and factor this into content recommendations
• Own content execution for 3–4 customer accounts, managing quality, calendars, and deadlines with increasing independence
• Occasionally manage freelance writers on your accounts, providing clear briefs, feedback, and quality oversight
• Lead monthly performance reports for your customers, communicating results, insights, and strategic recommendations
• Join customer calls and build trusted relationships through clear communication and demonstrated expertise
• Collaborate with design on visuals and graphics that support your content deliverables
• Contribute to team knowledge-sharing and internal initiatives, including process improvements

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