Search Marketing Specialist

MediaNews Group

SEM Campaign Manager responsible for the strategy and optimization of paid search accounts at Adtaxi. Creating and managing campaigns while analyzing performance metrics across various platforms.

Posted 6/26/2026full-timeRemote • Colorado, Florida, Massachusetts, Minnesota, Ohio, Pennsylvania, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $55,000 - $60,000 per yearWebsite

About the role

Key responsibilities & impact

Creating and managing a book of paid search campaigns across a variety of industries
Analyzing campaign performance using a variety of programs including Google Analytics
Keyword research and expansion, ad copy creation, competitive benchmarking
Provide proactive and strategic campaign recommendations on a regular basis
Implementing advanced campaign additions including Pmax and dynamic remarketing
Work closely with other departments in the company and vendors for successful campaigns
QA campaigns before launching
Assess landing pages used in search engine marketing campaigns
Create campaign reports
Monitor new trends in Search and make recommendations to client-facing staff

Requirements

What you’ll need

Bachelor's Degree or equivalent experience
3-5 years managing campaigns on Google Ads and Microsoft Ads
Excellent verbal and written communication skills
Extensive knowledge of Google Analytics or other third party analytics and optimization tools
Ability to multi-task and work within firm deadlines
Ability to interact with all levels of the organization
Prior experience with PPC and SEO management platforms
Proficiency in Excel and strong quantitative skills
Basic HTML and CSS knowledge, and experience with tag managers is a plus.

Benefits

Comp & perks

medical insurance
dental insurance
life insurance
disability insurance
401k
paid time off
select paid holidays

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsMicrosoft AdsPPC managementSEO managementGoogle AnalyticsExcelHTMLCSStag managerscampaign performance analysis

Soft Skills

verbal communicationwritten communicationmulti-taskingdeadline managementinterpersonal skillsstrategic thinkingproactive recommendationscollaborationanalytical skillscompetitive benchmarking

Certifications

Bachelor's Degree