MediaNews Group

SEO Marketing

• Creating and managing a book of paid search campaigns across a variety of industries
• Analyzing campaign performance using a variety of programs including Google Analytics
• Keyword research and expansion, ad copy creation, competitive benchmarking
• Provide proactive and strategic campaign recommendations on a regular basis
• Implementing advanced campaign additions including Pmax and dynamic remarketing
• Work closely with other departments in the company and vendors for successful campaigns
• QA campaigns before launching
• Assess landing pages used in search engine marketing campaigns
• Create campaign reports
• Monitor new trends in Search and make recommendations to client-facing staff

Search Marketing Specialist