MediaNews Group

Content Manager

• Identify trending content across our network to maximize audience reach
• Use knowledge of newsroom production to surface high-potential stories
• Communicate with digital leads about hidden gems
• Edit and refine syndicated posts for clarity and accuracy
• Monitor and respond to real-time breaking news
• Manage team and publication production workflows
• Craft expert-level headlines and metadata for SEO and social media engagement
• Collaborate with MNG and Tribune journalists on major initiatives
• Source and manage third-party content vendors
• Deep-dive into analytics for actionable newsroom feedback
• Supervise three full-time Content Strategists

Senior Content Strategist

SEO Marketing

• Creating and managing a book of paid search campaigns across a variety of industries
• Analyzing campaign performance using a variety of programs including Google Analytics
• Keyword research and expansion, ad copy creation, competitive benchmarking
• Provide proactive and strategic campaign recommendations on a regular basis
• Implementing advanced campaign additions including Pmax and dynamic remarketing
• Work closely with other departments in the company and vendors for successful campaigns
• QA campaigns before launching
• Assess landing pages used in search engine marketing campaigns
• Create campaign reports
• Monitor new trends in Search and make recommendations to client-facing staff

Senior Content Strategist

Search Marketing Specialist