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Ladders

SEO Writer – In-House, Freelance

Ladders

SEO Writer creating high-quality, search-optimized content at Ladders. Collaborate with SEO teams to produce ranked articles for job seekers' career journeys.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Research and write SEO-focused landing pages, articles, guides, and blog posts aligned with editorial briefs.
  • Conduct keyword research and incorporate target keywords naturally into content.
  • Create content that satisfies search intent while maintaining a strong editorial voice.
  • Optimize articles for on-page SEO, including headings, metadata recommendations, internal linking opportunities, and AEO optimization.
  • Fact-check content and cite credible sources when appropriate.
  • Update and refresh existing content to improve rankings and traffic performance.
  • Meet agreed-upon publishing deadlines and content quality standards.
  • Collaborate with SEO stakeholders to refine content strategy.

Requirements

What you’ll need
  • 3+ years of professional content writing experience.
  • Demonstrated success creating SEO-driven content that ranks in organic search.
  • Strong understanding of keyword research, search intent, topical authority, and on-page SEO.
  • Experience writing about careers, recruiting, workplace trends, job search, leadership, personal finance, or business topics.
  • Excellent research, writing, editing, and proofreading skills.
  • Ability to write in a clear, authoritative, and engaging style.
  • Ability to work independently and manage multiple assignments.
  • Familiarity with SEO tools such as Ahrefs, Semrush, Google Search Console, or similar platforms.

Benefits

Comp & perks
  • Competitive freelance rates based on experience and scope of work.
  • Ongoing assignment opportunities for high-performing contributors.

ATS Keywords

✓ Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOkeyword researchon-page SEOcontent writingeditingproofreadingAEO optimizationfact-checkingcontent optimizationcontent strategy
Soft Skills
research skillswriting skillsediting skillsproofreading skillsclear communicationauthoritative writingengaging writingindependencetime managementcollaboration