Ladders

SEO Marketing

• Research and write SEO-focused landing pages, articles, guides, and blog posts aligned with editorial briefs.
• Conduct keyword research and incorporate target keywords naturally into content.
• Create content that satisfies search intent while maintaining a strong editorial voice.
• Optimize articles for on-page SEO, including headings, metadata recommendations, internal linking opportunities, and AEO optimization.
• Fact-check content and cite credible sources when appropriate.
• Update and refresh existing content to improve rankings and traffic performance.
• Meet agreed-upon publishing deadlines and content quality standards.
• Collaborate with SEO stakeholders to refine content strategy.

SEO Writer – In-House, Freelance

Growth Marketing

• Drive conversion rate optimization (CRO) initiatives and contribute to experimentation and A/B testing programs.
• Design and optimize website experiences, landing pages, e-commerce flows, lifecycle email journeys, and paid advertising campaigns.
• Partner closely with Product, Engineering, Marketing, and Leadership to improve acquisition, activation, engagement, retention, and revenue.
• Lead user research, ideation, wireframing, prototyping, testing, and final design execution.
• Create and iterate on performance marketing creative informed by customer insights and business results.
• Use analytics, user behavior data, and research findings to inform design decisions.
• Present design rationale and recommendations to stakeholders across the company.
• Support implementation and ensure a high-quality user experience from concept through launch.

SEO Writer – In-House, Freelance

Growth Designer