Lead Creative Copywriter

ZOE.COM

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

About the role

  • You’ll lead our biggest campaign ideas and ensure our "red thread" of storytelling runs from a TV spot down to a performance ad.
  • You will have defined and launched the creative platforms for our major seasonal campaigns.
  • You will bridge the gap between our UK and US markets.
  • You will define ZOE’s creative and messaging direction.

Requirements

  • 10+ years of experience (Agency + In-house).
  • You can take a complex gut-health study and turn it into a "holy s***" moment for a consumer without losing the integrity of the data.
  • You can sit with the SLT, challenge a brief with commercial logic, and define the "What and Why" of our creative direction.
  • You view AI as a tool for leverage.
  • You have a proven track record of writing for both **UK and US audiences**.
  • You are an autonomous domain owner.
  • You are bored by "safe" health and wellness tropes.
Benefits
  • We value your time as much as our own. We’ve designed a streamlined, 4-step process to get us from "Hello" to "Welcome to the team" as quickly as possible.
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills
leadershipstorytellingcreative directioncommercial logicautonomyaudience targeting