Zip

Product Marketing Manager, Competitive Intelligence

Zip

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $108,000 - $135,000 per year

About the role

  • Own Zip’s competitive intelligence strategy and conduct in-depth research on market trends, competitive offerings, and emerging threats to inform Zip’s positioning and GTM approach
  • Monitor and analyze competitor messaging, pricing, partnerships, and GTM strategies to identify opportunities to sharpen Zip’s positioning and future direction
  • Develop and maintain competitive analysis materials (e.g., battlecards, competitive briefs, objection-handling guides, etc.) to equip sales and customer-facing teams with the insights they need to win
  • Deliver ongoing training and enablement sessions for sales, customer success, and other teams to ensure they have a deep understanding of Zip’s competitive advantages
  • Collaborate with product managers to provide competitive insights that shape roadmap decisions, feature prioritization, and differentiation strategies
  • Partner within the marketing and analyst relations team to ensure Zip is well-represented in thought leadership content and industry reports
  • Synthesize complex data into clear, actionable insights that inform GTM strategy, marketing campaigns, and sales plays
  • Stay ahead of industry trends and procurement technology innovations to ensure Zip remains the clear leader in intake and procurement orchestration

Requirements

  • 3+ years of experience in product marketing, competitive intelligence, market research, or a related field
  • Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals
  • Strong project management skills to plan and execute multiple projects simultaneously while meeting deadlines
  • Foundational product marketing skills (messaging & positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research, etc.)
  • Proven track record of building and maintaining strong relationships with sales, product management, and other cross-functional teams
  • Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
  • An ability to work both independently and collaboratively
  • Bachelor's degree or higher in a related field of study
  • Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space (Nice to haves)
  • Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle (Nice to haves)
  • Master’s degree or MBA (Nice to haves)
Benefits
  • 📈 Start-up equity
  • 🦷 Full health, vision & dental coverage
  • 🍽️ Catered lunches & dinners for SF employees
  • 🚍 Commuter benefit
  • 🚠 Team building events & happy hours
  • 🌴 Flexible PTO
  • 💻 Apple equipment plus home office budget
  • 💸 401k plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
competitive intelligencemarket researchGTM strategyaudience segmentationsales enablementcontent creationdata analysisproject managementcompetitive analysisproduct marketing
Soft Skills
communicationstorytellingpresentationrelationship buildingcollaborationindependenceinfluencingorganizational skillstrainingenablement
Certifications
Bachelor's degreeMaster's degreeMBA