Zinovo

Marketing

• Lead technical design analysis and documentation, and support execution/delivery within Braze (Canvas, Campaigns, Segmentation, and personalization features)
• Design and implement omnichannel customer journeys using Canvas (email, push, SMS, in-app messages, content cards)
• Create technical, integration, and data design documentation
• Develop and optimize messaging templates (HTML, Liquid, personalization logic)
• Build and manage audience segmentation and targeting strategies
• Support campaign builds including development of templates, triggered messaging, data transformations, and API integrations
• Integrate Braze with external systems (data warehouses, CDPs, backend services) via REST APIs and webhooks
• Implement event tracking strategies and user attribute management for personalization and lifecycle marketing
• Analyze campaign performance and optimize engagement strategies
• Support preference centers and subscription management strategies within Braze or via third-party tools

Braze Marketing Consultant

Sales

• Manage the Client Work
• Delivery of Client Work
• Forecasted billable and non-billable hours at 40-50 hours per week
• Work closely with Delivery Leads and clients to develop scalable solutions
• Primary contact for questions and new requests from clients
• Responsible for planning and overseeing work to ensure timely completion
• Manage day-to-day activities of teams and ensure adherence to standards
• Work with the team to understand, size, and resource planned work
• Manage resources to ensure effective alignment with needed work
• Provide input on customer service and support challenges
• Ensure high quality, up-to-date documentation exists for all service arrangements
• Define, organize, prioritize, and document new or changing customer CRM requirements
• Watch for conflicts and synergies across enhancements
• Update weekly forecasts on agreements, monitor contract hours, track billing time

Braze Marketing Consultant

Salesforce Delivery Manager