Zinovo

Braze Marketing Consultant

Zinovo

contract

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Lead technical design analysis and documentation, and support execution/delivery within Braze (Canvas, Campaigns, Segmentation, and personalization features)
  • Design and implement omnichannel customer journeys using Canvas (email, push, SMS, in-app messages, content cards)
  • Create technical, integration, and data design documentation
  • Develop and optimize messaging templates (HTML, Liquid, personalization logic)
  • Build and manage audience segmentation and targeting strategies
  • Support campaign builds including development of templates, triggered messaging, data transformations, and API integrations
  • Integrate Braze with external systems (data warehouses, CDPs, backend services) via REST APIs and webhooks
  • Implement event tracking strategies and user attribute management for personalization and lifecycle marketing
  • Analyze campaign performance and optimize engagement strategies
  • Support preference centers and subscription management strategies within Braze or via third-party tools

Requirements

  • 3–5 years of client-facing experience leading requirement gathering and documentation
  • 4+ years of experience working with Braze or similar lifecycle marketing platforms
  • 6+ years of experience in email automation, lifecycle marketing, or campaign management
  • Strong hands-on experience with Braze Canvas, Campaigns, Segmentation, and personalization features
  • Experience with Liquid templating language for dynamic content
  • Strong understanding of event-based architectures and customer data platforms
  • Experience integrating Braze via REST APIs, SDKs, and webhooks
  • Deep knowledge of data modeling, user attributes, and segmentation strategies
  • Experience working with HTML, CSS, and JavaScript for message templates
  • Strong analytical skills with experience measuring and optimizing campaign performance
  • Experience with A/B testing and experimentation frameworks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
BrazeCanvasCampaignsSegmentationpersonalizationLiquidHTMLCSSJavaScriptREST APIs
Soft Skills
analytical skillsclient-facing experiencerequirement gatheringdocumentationoptimization strategiesevent trackinglifecycle marketingaudience segmentationcommunicationleadership