ZigZag Offshoring

Email Marketing Manager

• Execute content strategy for email, push, and SMS campaigns
• Coordinate campaign proofing and approvals process
• Communicate campaign details and audience segmentation
• Monitor and optimize automated campaigns
• Support A/B testing goals and requirements

Email Marketing Specialist

Performance Marketing

• Drive optimal customer experience and strong platform outcomes for brand engagement.
• Educate customers on best-practice usage of the platform/app and latest features.
• Collaborate with internal stakeholders to ensure timely communication of customer behaviors, insights, and feedback.
• Plan, execute, and manage marketing campaigns that drive brand awareness and customer engagement.
• Review and monitor all campaign content to ensure alignment with brand standards and legal requirements.
• Implement and maintain tracking mechanisms for employee creator engagement and campaign performance analytics.

Junior Campaign Manager

• Drive an optimal customer experience and strong platform outcomes for brand engagement.
• Act as the voice of the customer, liaising with internal stakeholders to ensure timely communication of customer behaviors, insights, and feedback.
• Plan, execute, and manage marketing campaigns that drive brand awareness, customer engagement, and client business objectives.
• Collaborate closely with cross-functional teams to deliver measurable results.

Campaign Manager

Backend Engineer

• Build and maintain scalable backend features using Laravel and PHP
• Write code optimized for multi-tenant environments
• Design and implement REST APIs and manage third-party integrations
• Schema design and query optimization in MySQL
• Work closely with the Technical Lead to translate product roadmaps into executable code
• Contribute to technical documentation
• Rapidly diagnose and fix bugs within the production environment

Laravel Developer

• Ad creation: You will be handed a spreadsheet brief that contains the explicit requirements for the ad, this includes the ad copy, images, audience, placement, objective and budget
• Ad research: At times we will need to look for inspiration and provide thoughts and insights on potential future ads
• This can also include ad copy creation for Google and keyword research for the various match types
• Ad reporting: There is a reporting framework we adhere to on a weekly basis and you will be required to fill in the numbers to identify gaps in campaigns or opportunities to grow
• Ad optimisation: Where you see fit and with approval, you will be required to access ad campaigns, move budgets around and request new creative to enhance performance
• Testing event tracking and goal tracking + Implementing and verifying goal tracking
• Staying up to date with the latest SEM and performance marketing strategies
• Calculating ROI where needed for clients
• Using analytics to analyse campaign performance - Reporting on this
• Implementing conversion rate optimisation (i.e. A/B, split-testing etc) to improve campaign performance

Paid Media Specialist

Manager

• You'll own the full lifecycle of the client's curated-audience campaigns
• Build audience segments in ONE (our AI platform) based on client specifications
• Generate and name PMP Deal IDs automatically
• Curate inventory packages aligned to target segments
• Implement and verify ad tags, pixels, and tracking URLs across platforms
• Execute campaign QA checklists and secure internal sign-off
• Configure, test, and troubleshoot SSP integrations and inventory feeds
• Deploy deals into DSP seats and monitor for setup errors
• Monitor live campaign metrics daily and produce performance reports
• Track campaign margin versus target and propose optimizations to protect profitability
• Serve as first-line technical support for delivery issues
• Research, document, and publish new curation and optimization techniques into the TAM Handbook

Digital AdTech Manager

Marketing

• The Marketing Manager owns marketing strategy, coordination, and execution across Candid Marketing, Candid Connect, and CanTicket.
• Responsible for making marketing happen end to end, including campaigns, content, websites, and coordination with paid advertising and technical delivery.
• Plan and execute marketing campaigns aligned to business objectives.
• Ongoing optimisation and improvement of campaigns.
• Coordinate developers and designers for delivery and manage turnaround times.
• Liaise directly with the Paid Ads Strategist (Campaign Manager).

Marketing Manager – GoHighLevel

• You’ll own the full lifecycle of the client's curated-audience campaigns—from decoding client briefs into live PMP deals to mastering every layer of the tech stack (tags, pixels, SSP/DSP integrations) and continually fine-tuning performance to hit both KPIs and margin targets.
• Build audience segments in ONE (our AI platform) based on client specifications
• Generate and name PMP Deal IDs automatically
• Curate inventory packages aligned to target segments
• Implement and verify ad tags, pixels, and tracking URLs across platforms
• Execute campaign QA checklists and secure internal sign-off
• Configure, test, and troubleshoot SSP integrations and inventory feeds
• Deploy deals into DSP seats and monitor for setup errors
• Troubleshoot integration issues across DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange)
• Monitor live campaign metrics daily and produce performance reports
• Identify under-delivery or sub-optimal win-rates and adjust bids, caps, and inventory mix accordingly
• Track campaign margin versus target and propose optimizations to protect profitability
• Serve as first-line technical support for delivery issues, escalating complex cases to Engineering
• Research, document, and publish new curation and optimization techniques into the TAM Handbook
• Share best practices and train peers on emerging programmatic technologies

AdTech Manager

Operations

• Own the full lifecycle of the client's curated-audience campaigns
• Decode client briefs into live PMP deals
• Master every layer of the tech stack (tags, pixels, SSP/DSP integrations)
• Fine-tune performance to hit KPIs and margin targets
• Monitor live campaign metrics daily and produce performance reports
• Track campaign margin versus target and propose optimizations
• Serve as first-line technical support for delivery issues
• Research, document, and share best practices