ZigZag Offshoring

Paid Media Specialist

ZigZag Offshoring

full-time

Posted on:

Location Type: Remote

Location: Philippines

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About the role

  • Ad creation: You will be handed a spreadsheet brief that contains the explicit requirements for the ad, this includes the ad copy, images, audience, placement, objective and budget
  • Ad research: At times we will need to look for inspiration and provide thoughts and insights on potential future ads
  • This can also include ad copy creation for Google and keyword research for the various match types
  • Ad reporting: There is a reporting framework we adhere to on a weekly basis and you will be required to fill in the numbers to identify gaps in campaigns or opportunities to grow
  • Ad optimisation: Where you see fit and with approval, you will be required to access ad campaigns, move budgets around and request new creative to enhance performance
  • Testing event tracking and goal tracking + Implementing and verifying goal tracking
  • Staying up to date with the latest SEM and performance marketing strategies
  • Calculating ROI where needed for clients
  • Using analytics to analyse campaign performance - Reporting on this
  • Implementing conversion rate optimisation (i.e. A/B, split-testing etc) to improve campaign performance

Requirements

  • Candidate must have at least 2-3 years of related working experience in the paid media/advertising landscape
  • Must be skilled and knowledgeable in working and managing Facebook Ads and Google Ads
  • You love building, creating and optimising paid media ads
  • You are not afraid of the advertising tools and technology and understand the necessary budget, placement and creative requirements for each type of ad you create
  • You have high attention to detail and you're happy to communicate when things may be unclear
  • You deeply understand the meaning and definition of the following words - CPC/CTR/CPM/CPA/ROAS/CPLPV/IMPRESSION SHARE
  • You are comfortable working across many clients and accounts.
Benefits
  • Paid Media Specialist role
  • Remote Philippines
  • Fixed Dayshift and Weekends Off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
ad copy creationkeyword researchad reportingad optimisationevent trackinggoal trackingconversion rate optimisationA/B testingsplit-testinganalytics
Soft skills
attention to detailcommunicationcreativityproblem-solvingadaptability