Zevia

Social Media Manager

• Develop and execute Zevia's social media strategy across key platforms, with a primary focus on TikTok and Instagram, to drive brand awareness, engagement, community growth, and business impact.
• Lead and develop a team of creators responsible for content creation, publishing, and community management, fostering a culture of creativity, experimentation, and continuous improvement.
• Define and evolve Zevia's social voice in branded content and engaging across social, audience strategy, and "reason to follow," ensuring content is culturally relevant, platform-native, and authentically reflects the brand.
• Identify consumer, creator, and cultural trends and translate them into social-first content, campaigns, and engagement opportunities that help Zevia stand out in culture.
• Lead the development, review, and optimization of social content, providing strategic and creative direction across concepts, copy, design, production, and publishing.
• Manage relationships with external partners, including creators and production partners, to deliver best-in-class social programs and content.
• Establish social media best practices and ways of working while partnering cross-functionally with Brand, Creative, Sales, Insights, and eCommerce teams to ensure alignment and maximize impact.
• Measure, analyze, and report on social performance, translating data and insights into recommendations that improve content effectiveness, community growth, and business results.
• Evaluate emerging platforms, technologies, and social tools to identify opportunities for innovation and competitive advantage.
• Manage the annual social media budget and related investments to ensure resources are aligned with business priorities and performance goals.
• Perform other duties as assigned.

General Counsel

• Coordinate the preparation of SEC reports pursuant to the 34’ and 33’ Acts, including Form 10Ks, 10Qs, 8Ks, proxy statements, and registration statements in collaboration with Finance, Accounting and HR.
• Administer Section 16 filings for reporting persons and record keeping process.
• Assist with capital market transactions, including public and private equity and debt offerings, due diligence, and financing transactions for the Company and related entities.
• Coordinate the annual meeting of stockholders, including preparation of annual meeting documents.
• Handle quarterly related party transactions tracking and update the related questionnaire annually.
• Maintain compliance with SEC and NYSE rules including changes to the NYSE listing manager.
• Maintain the entity management database for Section 16 compliance.
• Assist with the preparation of board materials and resolutions, board and shareholder consents, and officer and secretary certificates for the Company and related entities.
• Manage the transfer agent, including stockholder issues and dividend notices.
• Maintain a thorough understanding of Class B shares for Class A share exchanges.
• Maintain corporate minute books and records and other legal files, including the electronically shared legal database.
• Perform legal research and special projects as necessary.
• Assist with the development of company policies to mitigate risks on industry-specific issues, corporate governance matters, or regulatory affairs.
• Manage the Legal Team’s technology initiatives and platforms including billing platforms, enterprise risk management (ERM) platforms, and others as necessary.

Corporate Counsel

Growth Marketing

• Develop and manage a prioritized growth roadmap aligned to company objectives.
• Identify and prioritize opportunities and performance gaps across retailers, platforms, audiences, products, and shopper journeys that drive meaningful velocity improvement
• Build and operate a rigorous experimentation and testing framework across digital commerce and retail channels.
• Design and execute tests across media, retailer.com, and Ecommerce channels while synthesizing results into clear decisions, including where to scale, optimize, or discontinue investment.
• Partner with agencies and retail platform partners to maximize performance across key retailers by creating customer specific marketing plans
• Evaluate and optimize Zevia’s digital presence including landing pages and PDP content to drive improvement across digital KPIs including CVR, sales, and NTB
• Leverage digital commerce insights to inform broader retail growth strategies and investment decisions.
• Establish KPI frameworks, benchmarks, scorecards, and performance reporting that connect activity to business outcomes.
• Monitor growth performance across channels and proactively identify risks, opportunities, and emerging trends.

Social Media Manager

Corporate Counsel

Manager, Retail – Digital Growth