Manager, Retail – Digital Growth

Zevia

Manager driving retail and digital growth for Zevia while identifying opportunities within eCommerce and performance marketing channels. Collaborating across teams to maximize conversion and sales.

Posted 6/19/2026full-timeEncino • California • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

digital commerceperformance marketingeCommerceshopper marketingKPI frameworksconversion rate optimizationvelocity improvementreturn on ad spend (ROAS)data analysisexperimentation and testing

Soft Skills

cross-functional collaborationstrategic thinkingcommunicationproblem-solvinganalytical skillsdecision-makingproject managementadaptabilitycreativityleadership

Tools & Technologies

digital marketing platformsanalytics toolsA/B testing toolscontent management systems (CMS)performance reporting toolsretail platformsmarketing automation softwarecustomer relationship management (CRM)eCommerce platformsdata visualization tools

Industry Keywords

retail mediaconsumer packaged goods (CPG)beverage industryomnichannel retaildigital KPIsmarketing plansgrowth strategiesperformance reportingshopper journeyslanding page optimization

About the role

Key responsibilities & impact

Develop and manage a prioritized growth roadmap aligned to company objectives.
Identify and prioritize opportunities and performance gaps across retailers, platforms, audiences, products, and shopper journeys that drive meaningful velocity improvement
Build and operate a rigorous experimentation and testing framework across digital commerce and retail channels.
Design and execute tests across media, retailer.com, and Ecommerce channels while synthesizing results into clear decisions, including where to scale, optimize, or discontinue investment.
Partner with agencies and retail platform partners to maximize performance across key retailers by creating customer specific marketing plans
Evaluate and optimize Zevia’s digital presence including landing pages and PDP content to drive improvement across digital KPIs including CVR, sales, and NTB
Leverage digital commerce insights to inform broader retail growth strategies and investment decisions.
Establish KPI frameworks, benchmarks, scorecards, and performance reporting that connect activity to business outcomes.
Monitor growth performance across channels and proactively identify risks, opportunities, and emerging trends.

Requirements

What you’ll need

4-7 years of experience in retail media, performance marketing, eCommerce, shopper marketing, or omnichannel growth roles
Experience in CPG, beverage, and omnichannel retail environments strongly preferred
Demonstrated track record of driving measurable growth across digital and/or retail channels (e.g., improving conversion, velocity, ROAS, or sales outcomes)
Experience working cross-functionally with Sales, Brand, Agencies, and Commercial teams in a fast-paced environment
Bachelor's degree in Marketing, Business, Economics, Analytics or related field, preferred

Benefits

Comp & perks

An array of medical plans
Dental
Vision
Group Life Insurance
Short-term disability + Long-term disability
Flexible Spending Accounts: Medical, Dependent and Limited Use
Health Savings Account
Accident Insurance
Critical Illness Insurance
Hospital Indemnity Insurance
Legal Insurance
Travel Assistance
Employee Assistance Program
Pet Insurance
401k Plan (Traditional and Roth)
Vacation, Personal/Sick Days, and Holidays
Professional development contributions
And of course, all the Zevia you can drink!