Social Media Manager

Zevia

Social Media Manager leading social content strategy and team at Zevia. Driving brand awareness and community engagement primarily on TikTok and Instagram.

Posted 7/11/2026full-timeEncino • California • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute Zevia's social media strategy across key platforms, with a primary focus on TikTok and Instagram, to drive brand awareness, engagement, community growth, and business impact.
Lead and develop a team of creators responsible for content creation, publishing, and community management, fostering a culture of creativity, experimentation, and continuous improvement.
Define and evolve Zevia's social voice in branded content and engaging across social, audience strategy, and "reason to follow," ensuring content is culturally relevant, platform-native, and authentically reflects the brand.
Identify consumer, creator, and cultural trends and translate them into social-first content, campaigns, and engagement opportunities that help Zevia stand out in culture.
Lead the development, review, and optimization of social content, providing strategic and creative direction across concepts, copy, design, production, and publishing.
Manage relationships with external partners, including creators and production partners, to deliver best-in-class social programs and content.
Establish social media best practices and ways of working while partnering cross-functionally with Brand, Creative, Sales, Insights, and eCommerce teams to ensure alignment and maximize impact.
Measure, analyze, and report on social performance, translating data and insights into recommendations that improve content effectiveness, community growth, and business results.
Evaluate emerging platforms, technologies, and social tools to identify opportunities for innovation and competitive advantage.
Manage the annual social media budget and related investments to ensure resources are aligned with business priorities and performance goals.
Perform other duties as assigned.

Requirements

What you’ll need

5+ years of social media experience, including hands-on content creation and editing for brands; CPG experience preferred.
Experience leading people and/or managing creators, agencies, freelancers, and cross-functional partners.
Deep understanding of social platforms, culture, and community-building across channels including TikTok, Instagram, YouTube, Threads, X, Facebook, and LinkedIn.
Passionate about social storytelling and energized by the opportunity to help build a growing challenger brand.
Strong creative instincts with a willingness to experiment, take smart risks, and develop original content and repeatable formats that drive engagement.
Excellent social copywriting skills and a strong understanding of what resonates with modern audiences.
Proven ability to identify trends and cultural moments, while maintaining a distinctive brand voice and point of view.
Comfortable using analytics, testing, and performance insights to optimize content and inform strategy.
Working knowledge of paid media and how organic and paid social work together.
Highly collaborative relationship-builder who communicates effectively across all levels of an organization and works successfully with diverse internal and external stakeholders.
Naturally curious about the evolving social landscape and constantly exploring new platforms, formats, and storytelling approaches

Benefits

Comp & perks

An array of medical plans
Dental
Vision
Group Life Insurance
Short-term disability + Long-term disability
Flexible Spending Accounts: Medical, Dependent and Limited Use
Health Savings Account
Accident Insurance
Critical Illness Insurance
Hospital Indemnity Insurance
Legal Insurance
Travel Assistance
Employee Assistance Program
Pet Insurance
401k Plan (Traditional and Roth)
Vacation, Personal/Sick Days, and Holidays
Professional development contributions
And of course, all the Zevia you can drink!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Social Media ManagementCopywritingContent OptimizationAnalytics and Performance InsightsPaid Media Knowledge

Soft Skills

Creative ThinkingCollaborationEffective CommunicationRelationship BuildingCuriosity