Senior Marketing Manager
Turing
Demand Generation Lead
ZeroTier, Inc.
full-time
Posted on:
Location Type: Hybrid
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
IoTSQL
About the role
- Design and launch multi-channel programs (content, email/nurture, webinars/events, partners/channel, and paid search/social acquisition) that turn interest into buys.
- Set targets and forecast marketing-sourced pipeline; track MQL/MQA→SQL and opportunity conversion of both PLS and SLG, as well as significant direct PLG acquisition.
- Regular collaboration on ABSM motions on segments, target lists, intent data, sequences, and marketing plays that open doors in key industries and named accounts.
- Website & conversion: Improve landing pages and sign-ups; A/B test copy/CTAs/forms; raise visitor→lead and lead→trial/meeting conversions.
- Build reports and dashboards across HubSpot (+ a rich layer of AI, enrichment, and internal tooling for analytics), including CAC/CPL, ROMI/ROAS, and more.
- Maintain and improve lead scoring, routing, and SLAs; ensure clean attribution and feedback loops, both directly and with other teams.
- You'll partner closely and regularly with Marketing, Sales, Data Ops, and Product team members to hit strong growth goals.
Requirements
- 5+ years in B2B and/or B2C SaaS demand generation/growth, owning lead and conversion targets in partnership with other Marketing and Sales team members.
- Hands-on with HubSpot and marketing automation, attribution/reporting, dashboards, experimentation, and A/B and multivariate testing.
- A history of proven results supporting or running multi-channel programs that create direct sales, qualified conversions, and/or pipeline build.
- ABSM experience (intent data, sequences, webinars, discounts, gifting against segments or named targets) with tight Sales alignment.
- Strong analytical chops; fluent in data and funnel math, and cohort analysis.
- Familiarity with networking/security concepts (VPNs, SD-WAN, encryption, IoT/IIoT) or the ability to learn quickly on technical topics.
- Solid experience in enterprise-centric targeting/conversion.
- Excellent cross-functional communication, both written and verbal.
- Willingness and ability to travel domestically and potentially internationally on a periodic basis.
- BA/BS or equivalent experience required.
- Experience working in a startup or similar fast-paced marketing environment, creating, progressing, and maintaining growth is a strong plus.
- SEO/SEM hands-on management and page optimization is a plus.
- Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) are also a plus.
Benefits
- Hybrid office / remote work environment
- Equity compensation package
- Generous employer-paid health insurance, including preventative dental care for adults
- 401K Plan with employer matching
- Flexible PTO policy
- Flexible work hours (subject to approval)
- Career Enhancement Funds
- Employee Referral Bonus
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaSB2C SaaSdemand generationlead conversionA/B testingmultivariate testingdata analysisfunnel mathcohort analysisSEO/SEM
Soft skills
analytical skillscross-functional communicationcollaborationproblem-solvingadaptabilitycreativityattention to detailtime managementstrategic thinkingresults-oriented
Certifications
BABSequivalent experience
