BDR Team Lead
ThetaRay
Job Level
Mid-LevelSenior
About the role
- Drive the growth of IntellectEU’s software Catalyst Blockchain Manager and Catalyst Package Manager
- Create and continuously refine differentiated messaging translating technical features into business value for enterprise buyers and developers
- Define and promote go-to-market strategy and execute product updates and ecosystem announcements
- Prepare collateral, content, and merchandise resources
- Coordinate product presence at events through demos, panels, and activations
- Improve and manage the product website using Webflow to reflect brand, vision, and thought leadership
- Identify and promote high‑value, real‑world use cases and develop case studies and ROI narratives with customers
- Grow the Catalyst Package Manager ecosystem by attracting developers to list apps and modules
- Contribute to product and ecosystem strategy, recommending improvements aligned with market needs
- Measure product marketing impact through KPIs like listings, adoption rates, engagement, and feedback
- Track competitors, protocols, and ecosystem shifts; maintain battlecards and win‑loss insights
- Collect and share structured feedback from buyers and developers via sessions, interviews, surveys, and experiments
- Work cross-functionally with Product, Engineering, and Sales to shape product narratives and ensure consistent positioning across channels
Requirements
- Strong English communication skills (speaking and writing)
- 3+ years of experience in product marketing
- Proven success in marketing of B2B or B2D products, running end-to-end GTM campaigns
- Experience building product marketing from scratch
- Solid grasp of crypto and blockchain technologies
- Understanding of developer ecosystems, DLT platforms, DeFi ecosystem & digital assets
- Strong content creation skills (writing, visuals, storytelling)
- Comfortable collaborating cross-functionally with engineers, designers, PMs, and executives
- Apply strategic thinking in daily work and decision-making
- Guide and influence teams toward long-term objectives
- Curious, data-driven, and relentlessly proactive
- Nice to have: Experience with Product Marketing in crypto, SaaS, marketplaces or blockchain infrastructure
- Nice to have: Familiarity with the Canton network, smart contract platforms, or enterprise crypto use cases
