ZeroTier, Inc.

Marketing

• Develop, manage, and optimize our core web properties, including the marketing main site, documentation and technical site, partner mini-sites and ingestion sites
• Proactively monitor health, security, and ongoing performance for our web properties
• Engineer the framework for an online store, ensuring scalability, security, and user-friendly functionality
• Architect and deploy dynamic content experiences that personalize user journeys based on CRM data
• Support HubSpot automation and integration setup and maintenance
• Bridge the gap between design and development by translating high-fidelity Figma mockups into pixel-perfect, accessible, and responsive components and pages, using AI or directly working where appropriate
• Oversee the migration of our technology stack (e.g., WordPress to Webflow), ensuring platform stability and continuity during transitions
• Support cross-team AI implementations, including agentic workflows, co-working tools, and common data pools

Marketing Engineer

Chief Marketing Officer

• Own ZeroTier's marketing execution, with a primary focus on building top-of-funnel pipeline through SEO, AEO/GEO, and organic content programs that grow IQLs, MQLs, and SQL conversion over time — with accountability for CAC, CPL, and funnel performance at each stage, as well as brand metrics like SOV.
• Lead ZeroTier's SEO/AEO/GEO strategy — including technical SEO, content architecture, schema, domain authority building, and ensuring ZeroTier surfaces in AI-powered answer engines (ChatGPT, Claude, Gemini) on topics where we should own the conversation.
• Oversee and direct ZeroTier's demand generation programs setting vector strategies, budget allocation, and performance standards across paid, organic, email, and events — while empowering the team to execute.
• Collaborate with Sales, Product, Customer Experience, and senior leadership to keep messaging sharp, technically accurate, and differentiated — translating ZeroTier's capabilities into content and campaigns that open doors in identified target markets.
• Manage, hold accountable, and coach a small but talented marketing team, setting priorities, maintaining execution quality, and making sure every piece of content and every campaign hits both workflow and content quality before going live.

VP of Marketing

Account Manager

• Own and execute ZeroTier's global business development and partnerships strategy, building the partner motion from the ground up into a scalable, revenue-generating growth engine.
• Lead the go-to-market strategy and execution for ZeroTier’s MSP offering, partnering closely with Sales, Marketing, Product, Customer Success, and Leadership to drive adoption, partner readiness, pipeline creation, and long-term program success.
• Own partner-sourced and partner-influenced pipeline targets while identifying strategic opportunities with priority accounts and ecosystem partners.
• Build and grow a high-value partner network across MSPs, resellers, distributors, and technology partners globally.
• Cultivate executive-level relationships with key partners and strategic accounts.
• Develop partnership plans that identify logos, revenue opportunities and clear paths to expansion.
• Negotiate partnership agreements that align partner incentives with ZeroTier's growth goals.
• Design and continuously improve scalable partner programs, including partner tiers, incentives, deal registration, sales enablement, certification, MDF, co-selling motions, partner onboarding, and ongoing performance management.
• Establish clear performance metrics, reporting frameworks, and operating cadences for partnerships and business development efforts, regularly communicating pipeline, revenue performance, market insights, risks, and strategic recommendations to senior leadership.
• Collaborate closely with AEs, SEs, Product, Marketing, Customer Success, Operations, Finance, and Leadership to ensure alignment across partner strategy, pipeline development, enablement, forecasting, and customer experience.
• Serve as the internal voice of partners and the external voice of the market, translating partner and customer feedback into actionable recommendations across product roadmap, pricing, packaging, tooling, enablement, and operational processes.
• Develop the long-term operating model, resource plan, and hiring roadmap for a future global partnerships, channel, and business development team as the function scales.

Director – Business Development & Partnerships

Financial Planning and Analysis

• Drive top-line revenue by driving new logo acquisition and expansion, developing senior relationships with key targets and top accounts across banks, financial institutions, payment processors, fintechs, crypto/blockchain platforms, exchanges, and adjacent financial services organizations, domestically and internationally.
• Work with the sales and marketing team to develop an account acquisition and growth strategy that exceeds quota with consistency while ensuring a strong, seamless sales and customer experience.
• Demonstrate effective pipeline management, creating outbound generated opportunities and qualifying inbound leads.
• Track competitor activity, buyer priorities, regulatory and security trends, and digital infrastructure initiatives across the financial ecosystem; feed insights into positioning, packaging/pricing, and roadmap decisions.
• Report on sales performance, key customers, market insights, and provide product/proposition feedback to the broader ZeroTier organization.
• Represent the company at industry events, partner forums, and customer meetings; travel as needed (domestic and international).

Sales Director – Financial Markets

Security Engineer

• Partner with product and technical teams to refine product positioning and develop high-impact narratives that differentiate ZeroTier in a crowded market.
• Write and optimize copy across all channels, including high-converting website pages, thought leadership articles, sales enablement assets, and technical playbooks.
• Manage and direct a suite of AI writing agents and LLM-based tools to scale content output without sacrificing brand voice or technical accuracy - you are the human-in-the-loop; editing, and governing AI-generated drafts across campaigns, SEO/AEO plays, and enablement assets.
• Tailor messaging for specific ICPs, including IT Directors, CISOs, and network security pros across industries like Defense, Healthcare, and Enterprise IT.
• Contribute to the strategy and execution of integrated marketing campaigns, ensuring a consistent and authoritative brand voice across all touchpoints.
• Move beyond simple blogging to develop substantial evergreen assets such as migration guides, configuration templates, and "build vs. buy" whitepapers.

Marketing Engineer

VP of Marketing

Director – Business Development & Partnerships

Sales Director – Financial Markets

Product Copywriter – Cybersecurity, Networking