Product Copywriter – Cybersecurity, Networking

ZeroTier, Inc.

Visual Designer scaling ZeroTier’s creative output across marketing campaigns and digital assets. Working closely with the Director of Visual Design and Marketing team to bring ideas to life.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Partner with product and technical teams to refine product positioning and develop high-impact narratives that differentiate ZeroTier in a crowded market.
Write and optimize copy across all channels, including high-converting website pages, thought leadership articles, sales enablement assets, and technical playbooks.
Manage and direct a suite of AI writing agents and LLM-based tools to scale content output without sacrificing brand voice or technical accuracy - you are the human-in-the-loop; editing, and governing AI-generated drafts across campaigns, SEO/AEO plays, and enablement assets.
Tailor messaging for specific ICPs, including IT Directors, CISOs, and network security pros across industries like Defense, Healthcare, and Enterprise IT.
Contribute to the strategy and execution of integrated marketing campaigns, ensuring a consistent and authoritative brand voice across all touchpoints.
Move beyond simple blogging to develop substantial evergreen assets such as migration guides, configuration templates, and "build vs. buy" whitepapers.

Requirements

What you’ll need

Proven experience in both product marketing and professional copywriting for cybersecurity and network security products, someone who understands the threat landscape as fluently as they understand the product.
Deep understanding of networking and security concepts; including VPNs, Zero Trust architecture, SD-WAN, network segmentation, and identity-based access, with the ability to communicate these to technical audiences without oversimplifying.
Hands-on experience using and directing AI writing tools (e.g., Claude, ChatGPT, Jasper, or similar LLM-based workflows) as force multipliers.
Demonstrable understanding of how to optimize content for both traditional search engines and AI-driven search models.
A strong instinct for differentiation and the ability to articulate "why ZeroTier" in a way that resonates with both developers and C-suite executives.
Master of the written word, adhering to a bold, direct, and plainspoken brand voice while maintaining high brand standards.
Solid experience in enterprise-centric targeting/conversion.
Excellent cross-functional communication, both written and verbal.
Willingness and ability to travel domestically and potentially internationally, if needed.
Familiarity with the fast-paced, asynchronous environment of a high-growth SaaS company is a strong plus.
Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) are also a plus.

Benefits

Comp & perks

Hybrid office / remote work environment
Flexible work hours (subject to management approval)
Employee Referral Bonus
This role has a potential to move to full time “permanent” unlocking a full benefits package, depending on company needs and performance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcopywritingnetworking conceptssecurity conceptsVPNsZero Trust architectureSD-WANnetwork segmentationidentity-based accesscontent optimization

Soft Skills

cross-functional communicationdifferentiationarticulationbrand voice adherencewritten communicationverbal communicationinstinct for differentiationability to communicate technical conceptswillingness to traveladaptability in fast-paced environments