Zensurance

Email Marketing Manager

• Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.
• Ensure precise targeting by managing schedules, automation, and effective audience segmentation.
• Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.
• Write high-converting copy and collaborate on visually effective email templates and layouts.
• Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.
• Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.
• Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.
• Identify and implement practical AI applications to improve marketing effectiveness and personalization.