Zego

Senior SEO/GEO Manager

Zego

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Define and execute the organic roadmap, balancing quick-win commercial gains with long-term topical authority.
  • Move beyond vanity metrics by segmenting performance (Brand, Commercial, Informational) and treating each as a distinct business lever.
  • Lead the SEO blueprint for new product launches, from site hierarchy and keyword mapping to building "magnetic" supporting content ecosystems.
  • Lead elite-level off-page strategies, managing high-tier Digital PR and link-building via internal sprints or external agencies.
  • Stay ahead of the "Search Everywhere" shift by experimenting with Social Search (TikTok/YouTube), GEO (Generative Engine Optimization), and ASO.
  • Oversee the ideation of brand-aligned, high-impact assets that satisfy both search intent and creative excellence.
  • Conduct best-in-class audits, monitoring site health, and managing the technical backlog from sizing to deployment.
  • Analyze organic data and competitor activity to identify friction points and opportunities.
  • Lead continuous keyword research and landing page optimization.
  • Partner with Paid Search for total-search synergy and Brand/Design to ensure SEO assets are visually stunning.
  • Work alongside Product and Engineering teams to embed SEO requirements into the development lifecycle.
  • Collaborate with the Comms team to turn Digital PR and community trends into long-tail keyword opportunities.
  • Proactively stay up to date with commercial insights, maintaining alignment with Zego’s commercial strategy.

Requirements

  • Proven GEO track record: dedicated SEO experience, with a track record of scaling organic growth for high-competition domains (Fintech, Insurtech, or E-commerce preferred).
  • Strategic Roadmapping: The ability to own a full-funnel organic strategy, balancing "quick-win" commercial landing pages with long-term topical authority and informational content.
  • Technical Excellence: A deep understanding of the "nuts and bolts," including HTML/JS/CSS, log file analysis, and the ability to solve complex crawl and indexing issues at scale.
  • The "Search Everywhere" Mindset: A forward-thinking approach to SEO that includes App Store Optimization (ASO) and adapting strategies for Social Search (TikTok/YouTube) and Generative AI (GEO).
  • Data-Driven Decision Making: Expert-level proficiency with the standard toolkit (GA4, GSC, Semrush/Ahrefs) and the ability to use data (Looker/Amplitude/Hotjar) to forecast ROI and build business cases.
  • Authority Building: Experience of leading top-quality off-page strategies and high-tier Digital PR campaigns in contested markets where every link and ranking position matters.
  • Collaborative Execution: A self-managed operator who can bridge the gap between technical requirements, brand voice and commercial strategy, working seamlessly with Developers, Product Owners, Creative and Performance teams.
  • AI Literacy: Active use of LLMs (like Gemini or Claude) to accelerate research, content ideation, and data analysis to unlock time for high-level strategy.
  • The "Site Builder" Spirit: A genuine passion for the industry. Ideally, you’ve built and grown your own projects or have a history of scaling traffic from scratch because you love the game.
  • Strong Communication: The ability to translate complex technical friction points into clear, actionable insights for stakeholders at all levels of the business.
Benefits
  • Market-competitive salary
  • Private medical insurance
  • Company share options
  • Generous holiday allowance
  • Wellbeing benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOkeyword researchlanding page optimizationHTMLJavaScriptCSSlog file analysisApp Store Optimizationdata analysislink-building
Soft Skills
strategic roadmappingdata-driven decision makingcollaborative executionstrong communicationforward-thinkingself-managedcreative excellenceproblem-solvingleadershipadaptability