Zefr

Advertising Research Analyst

Zefr

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $70,000 - $90,000 per year

Job Level

Junior

Tech Stack

SQL

About the role

  • Analysis of advertiser campaign performance, providing insights and actionable recommendations for best practices and optimization.
  • Develop reports and insights to help sales teams be effective and nimble.
  • Create output that tells the story behind the data to non-technical team members.
  • Leverage AI agents and automation to identify, redesign, and optimize workflows, significantly reducing manual effort and operational overhead.
  • Collaborate with cross-functional stakeholders to understand our clients’ business needs, formulate and complete end-to-end analysis, generate creative ideas, research possible solutions, recommend an appropriate solution, lead and/or perform the implementation, and present results.
  • Be the measurement expert across our workstreams.

Requirements

  • 1-2 years of media research experience at a media agency, digital publisher or data and analytics company.
  • Experience with syndicated media research like Nielsen and ComScore, and third-party measurement solutions like Kantar, Dynata, Nielsen Catalina Solutions, Circana, Disqo, Brandwatch and Google Ads experience is a plus.
  • Understanding of media planning and media math (reach, frequency, audience composition, CPV, CPM, Lift, etc.).
  • Proficient in Microsoft Excel, PowerPoint or the Google equivalent. Keynote is a plus.
  • Strong mathematical and analytical abilities.
  • Excellent communication skills and attention to detail. A knack for storytelling or interest in consumer insights is a plus.
  • Ability to work independently and problem solve as well as effectively collaborate with various teams.
  • SQL is a plus.
  • Education: Bachelor of Arts/Sciences or equivalent experience; Master’s Degree is a plus.
Benefits
  • Flexible PTO
  • Medical, dental, and vision insurance with FSA options
  • Company-paid life insurance
  • Paid parental leave
  • 401(k) with company match
  • Professional development opportunities
  • 13 paid holidays off
  • Summer Fridays (we leave early)
  • In-office, hybrid, and fully-remote work options available
  • In-office lunches and lots of free food
  • Optional in-person and virtual events (we like to celebrate!)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media researchdata analysismedia planningmedia mathSQLMicrosoft ExcelPowerPointGoogle Sheetsstorytellinganalytical abilities
Soft skills
communication skillsattention to detailproblem solvingcollaborationcreativityindependenceinsight generationrecommendation skillspresentation skillsadaptability