
Advertising Research Analyst
Zefr
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $70,000 - $90,000 per year
Job Level
Tech Stack
About the role
- Analysis of advertiser campaign performance, providing insights and actionable recommendations for best practices and optimization.
- Develop reports and insights to help sales teams be effective and nimble.
- Create output that tells the story behind the data to non-technical team members.
- Leverage AI agents and automation to identify, redesign, and optimize workflows, significantly reducing manual effort and operational overhead.
- Collaborate with cross-functional stakeholders to understand our clients’ business needs, formulate and complete end-to-end analysis, generate creative ideas, research possible solutions, recommend an appropriate solution, lead and/or perform the implementation, and present results.
- Be the measurement expert across our workstreams.
Requirements
- 1-2 years of media research experience at a media agency, digital publisher or data and analytics company.
- Experience with syndicated media research like Nielsen and ComScore, and third-party measurement solutions like Kantar, Dynata, Nielsen Catalina Solutions, Circana, Disqo, Brandwatch and Google Ads experience is a plus.
- Understanding of media planning and media math (reach, frequency, audience composition, CPV, CPM, Lift, etc.).
- Proficient in Microsoft Excel, PowerPoint or the Google equivalent. Keynote is a plus.
- Strong mathematical and analytical abilities.
- Excellent communication skills and attention to detail. A knack for storytelling or interest in consumer insights is a plus.
- Ability to work independently and problem solve as well as effectively collaborate with various teams.
- SQL is a plus.
- Education: Bachelor of Arts/Sciences or equivalent experience; Master’s Degree is a plus.
Benefits
- Flexible PTO
- Medical, dental, and vision insurance with FSA options
- Company-paid life insurance
- Paid parental leave
- 401(k) with company match
- Professional development opportunities
- 13 paid holidays off
- Summer Fridays (we leave early)
- In-office, hybrid, and fully-remote work options available
- In-office lunches and lots of free food
- Optional in-person and virtual events (we like to celebrate!)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media researchdata analysismedia planningmedia mathSQLMicrosoft ExcelPowerPointGoogle Sheetsstorytellinganalytical abilities
Soft Skills
communication skillsattention to detailproblem solvingcollaborationcreativityindependenceinsight generationrecommendation skillspresentation skillsadaptability