Zefr

Advertising Research Analyst

Zefr

full-time

Posted on:

Location Type: Hybrid

Location: New York CityNew YorkUnited States

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Salary

💰 $70,000 - $90,000 per year

Job Level

Tech Stack

About the role

  • Analysis of advertiser campaign performance, providing insights and actionable recommendations for best practices and optimization.
  • Develop reports and insights to help sales teams be effective and nimble.
  • Create output that tells the story behind the data to non-technical team members.
  • Leverage AI agents and automation to identify, redesign, and optimize workflows, significantly reducing manual effort and operational overhead.
  • Collaborate with cross-functional stakeholders to understand our clients’ business needs, formulate and complete end-to-end analysis, generate creative ideas, research possible solutions, recommend an appropriate solution, lead and/or perform the implementation, and present results.
  • Be the measurement expert across our workstreams.

Requirements

  • 1-2 years of media research experience at a media agency, digital publisher or data and analytics company.
  • Experience with syndicated media research like Nielsen and ComScore, and third-party measurement solutions like Kantar, Dynata, Nielsen Catalina Solutions, Circana, Disqo, Brandwatch and Google Ads experience is a plus.
  • Understanding of media planning and media math (reach, frequency, audience composition, CPV, CPM, Lift, etc.).
  • Proficient in Microsoft Excel, PowerPoint or the Google equivalent. Keynote is a plus.
  • Strong mathematical and analytical abilities.
  • Excellent communication skills and attention to detail. A knack for storytelling or interest in consumer insights is a plus.
  • Ability to work independently and problem solve as well as effectively collaborate with various teams.
  • SQL is a plus.
  • Education: Bachelor of Arts/Sciences or equivalent experience; Master’s Degree is a plus.
Benefits
  • Flexible PTO
  • Medical, dental, and vision insurance with FSA options
  • Company-paid life insurance
  • Paid parental leave
  • 401(k) with company match
  • Professional development opportunities
  • 13 paid holidays off
  • Summer Fridays (we leave early)
  • In-office, hybrid, and fully-remote work options available
  • In-office lunches and lots of free food
  • Optional in-person and virtual events (we like to celebrate!)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media researchdata analysismedia planningmedia mathSQLMicrosoft ExcelPowerPointGoogle Sheetsstorytellinganalytical abilities
Soft Skills
communication skillsattention to detailproblem solvingcollaborationcreativityindependenceinsight generationrecommendation skillspresentation skillsadaptability