Zefr

Social Media Manager

• Develop and execute integrated brand marketing campaigns across digital, social, and paid media channels.
• Lead Zefr’s content marketing strategy, overseeing the company blog, newsletter, and editorial calendar.
• Write and edit high-quality, on-brand copy for campaigns, website, social media, and thought leadership content.
• Manage the company’s social media presence, including strategy, content creation, and community engagement.
• Oversee paid media planning and execution to optimize reach, engagement, and ROI.
• Collaborate with the Event Marketing Lead to ensure brand consistency across live and digital activations.
• Partner with Product Marketing and Sales to translate business priorities into compelling creative campaigns.
• Manage agency and freelancer relationships to scale content and creative output.
• Track and analyze brand performance, content engagement, and campaign results to inform strategy.
• Stay up to date on social, content, and paid media trends to continuously evolve Zefr’s brand marketing approach.

Senior Social Media and Content Marketing Manager

Brand Manager

Senior Brand Marketing Manager

Events

• Develop and execute Zefr’s global event marketing strategy, aligning with company objectives and brand priorities.
• Plan, manage, and execute a calendar of global events, including trade shows, client summits, partner activations, and industry conferences.
• Lead end-to-end event production, including concept development, venue selection, vendor management, logistics, and on-site execution.
• Partner with the Brand Marketing team to ensure consistent messaging, creative, and storytelling across all event assets.
• Collaborate with Sales and Partnerships to design experiences that drive business impact and strengthen client relationships.
• Manage event budgets, negotiate vendor contracts, and ensure cost-effective execution.
• Oversee pre- and post-event marketing campaigns, including invitations, digital promotions, and follow-up communications.
• Track and report on event performance, including attendance, engagement, and ROI.
• Maintain strong relationships with industry organizations and event partners to identify new sponsorship and speaking opportunities.
• Ensure all events reflect Zefr’s mission and reinforce its position as the standard for responsible marketing.

Global Events Marketing Manager

Customer Success Manager

• Assist clients with the implementation and integration of Zefr products, including training, troubleshooting, and proactive follow-up.
• Serve as the day-to-day contact for partners, fielding incoming requests, proactively engaging them, and building long-term relationships.
• Provide strategic guidance to help clients meet their primary KPIs and maximize their advertising investment.
• Support customers through technical and strategic challenges while advocating for customer needs with internal teams.
• Proactively monitor campaign performance, identify optimization opportunities, and deliver actionable recommendations.
• Analyze client data to showcase Zefr’s value, develop solutions, and lead initiatives to improve performance and reduce costs.
• Identify common customer challenges and collaborate with cross-functional teams to translate them into business and product needs.
• Develop a deep understanding of the full Zefr product suite and identify opportunities for additional value.
• Partner closely with the Product team, relaying customer feedback to help shape our product roadmap.
• Apply your pharma expertise to guide clients through the unique compliance, safety, audience, and platform considerations that impact pharmaceutical media buying.
• Ensure that digital ad campaigns for pharma clients meet regulatory expectations (e.g., content adjacency sensitivities, brand safety, ISI considerations, and platform-specific pharma policies).

Customer Success Manager, YouTube – Pharmaceutical Specialist

Sales Development Rep

• Prospect and qualify inbound and outbound leads within assigned agency and brand territories
• Partner with AEs to research, target, and develop outreach strategies across independent, and potentially hold’co accounts
• Craft personalized outreach using email, phone, and LinkedIn to secure discovery meetings
• Leverage Salesforce and other tools to track activity, pipeline status, and conversion metrics
• Collaborate cross-functionally with Marketing and Revenue Ops to refine lead scoring, campaign follow-up, and performance tracking
• Maintain expert understanding of Zefr’s contextual data products, YouTube solutions, and brand suitability framework
• Contribute to weekly pipeline reviews and provide feedback on what messaging, industries, or formats are resonating

Sales Development Representative

Content Marketing Manager

• Research, define, and write policy relating to varied categories of social media content
• Teach and refine labeling framework and associated guidelines
• Coach colleagues across internal teams on policy understanding and enforcement
• Assist market facing teams with targeted model support, specialized analyses and synthesized findings
• Track, analyze, and report on high-impact current events to market-facing teams
• Work closely with data scientists, engineers, and policy leadership to provide valuable insights on content trends, model deficiencies, and suggest improvements
• Work independently to execute ad hoc, recurring, or large-scale projects with minimal oversight
• Make judgment calls on nuanced content to provide cognitive and (where applicable) cultural understanding
• Be willing to work with sensitive content including but not limited to varying religious and political views, violence, and adult content

Content Policy Specialist

• Track breaking news, cultural moments, and sensitive current events that may impact brand safety and suitability.
• Partner with internal teams to assess potential brand risk and ensure rapid, accurate response.
• Establish priority event monitoring for global markets outside of the US
• Craft clear, timely, and empathetic communications for clients around current event response.
• Develop templates, insights decks, and briefs to help clients understand our actions and protections.
• Collaborate with customer success and sales teams to deliver these communications directly to brand partners.
• Work closely with technical and product teams to validate that our models and systems are accurately classifying event-related content.
• Translate technical updates into client-ready messaging that is easy to understand.
• Partner with leadership and marketing to align on consistent external messaging.
• Analyze data trends around current events and platform suitability metrics to provide clients with actionable insights.
• Use tools such as Looker, Domo, or similar BI platforms to extract and visualize data.