Head of Performance Marketing – Digital Health, Online Platforms
DrAnsay.com
Performance Marketing Manager
ZEAL Network SE
full-time
Posted on:
Location: 🇩🇪 Germany
Visit company websiteJob Level
Junior
About the role
- Plan, create, monitor, and optimize performance campaigns across Meta, TikTok, Google Ads, YouTube, and Native Display.
- Analyze, evaluate, and report on campaign performance in line with strategic KPIs.
- Support the setup and implementation of a comprehensive tracking and reporting infrastructure.
- Assist in display marketing activities and affiliate/cooperation partnerships.
- Continuously manage and improve campaigns to maximize efficiency and results.
- Coordinate with external agencies and partners to ensure strong campaign performance.
- Conduct market and competitor analysis and keep the team up to date on relevant trends and activities.
Requirements
- Completed studies in eCommerce, Online Marketing, Media and Communication Sciences, Marketing, or comparable training.
- 1–2 years of hands-on experience in performance marketing, especially with Google, Meta, and TikTok.
- Proficiency with campaign and analytics tools (e.g., Meta Ads Manager, TikTok Ads Manager, Google Analytics).
- Strong analytical skills with a KPI-driven approach to decision-making.
- Basic understanding of display and affiliate marketing.
- Fluency in written and spoken German and English.
- Experience with reporting tools and Excel.
- Comfortable working in a fast-paced environment, ideally with start-up experience.
- Solid understanding of synergies between different marketing channels.
