Senior Manager, Digital Marketing
Yum! Center for Global Franchise Excellence
full-time
Posted on:
Location Type: Hybrid
Location: Irvine • California • United States
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Salary
💰 $157,100 - $184,900 per year
Job Level
About the role
- Support and advance the global digital agenda in partnership with International and regional Digital leadership to shape the global digital agenda and drive digital objectives into all marketing execution.
- Lead ideation for digital experiences in collaboration with global marketing partners and regional Digital leaders; represent the voice of the digital consumer and business in broader brand discussions.
- Act as the central connector to the full Digital organization across regions, supporting briefings, frameworks, integration, and best practice sharing to enable strong local execution.
- Consolidate global view and coordinate reporting of digital performance across key priorities (e.g., BIG 5), identifying insights and opportunities to share with regions.
- Drive alignment and integration across cross-Digital planning and execution, ensuring consistency while allowing for local flexibility.
- Be a thought leader in the digital space, driving consumer-first, digitally led experiences and elevating global digital capability.
- Develop global digital frameworks, playbooks, and toolkits to support BU sell-in and market adoption of key programs.
- Ensure strong and consistent digital brand presence globally; guide how products and brand show up across digital touchpoints in alignment with pillar strategies and brand standards.
- Support adoption and execution of global digital brand standards, supporting BUs as they own end-to-end execution and ensuring alignment across digital touchpoints with brand values and strategic pillars.
- Prepare insights and recommendations to inform senior leadership decision-making, providing updates and recommendations grounded in global trends, data, and performance insights.
Requirements
- Bachelors degree in Digital Marketing or related field OR equivalent years of experience, MBA a plus.
- 8+ years of experience years leading Digital Strategy or Activation either at a brand or with an agency or consultancy, including Digital campaign and creative development and execution, acquisition and growth marketing, customer marketing, ecommerce marketing and merchandising, etc.
- Demonstrated ability to leverage Digital to drive business growth.
- Data-obsessed, but creatively-driven marketer.
- Able to clearly articulate vision, strategy, and connect that to tactical execution.
- Able to inspire via spoken and written word.
- Able to partner and collaborate across teams, and influence peers to drive action.
- Experience leading projects or small teams
Benefits
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs)
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, and carwash
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many good benefits to name
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital StrategyDigital ActivationDigital Campaign DevelopmentCreative DevelopmentAcquisition MarketingGrowth MarketingCustomer MarketingEcommerce MarketingMerchandising
Soft Skills
LeadershipCommunicationCollaborationInfluencingVision ArticulationTactical ExecutionCreativityData Analysis
Certifications
Bachelor's Degree in Digital MarketingMBA