Yum! Center for Global Franchise Excellence

Marketing Director

Yum! Center for Global Franchise Excellence

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Lead

About the role

  • - Own and lead the end-to-end regional marketing strategy for Pizza Hut Europe, with clear accountability for **transactions, sales, and value perception**.
  • - Execute a **QSR-like value strategy** that strengthens Top Entry Value, Delivery Value, and Online Value Offers across all European markets.
  • - Develop and deploy a **value layer analysis framework** (COGS, mix, media allocation) to optimize value architecture and profitability.
  • - Track and benchmark value performance across top European markets, ensuring consistency and best-practice sharing.
  • - Develop a principal marketing calendar and ensure all market calendars are aligned with these principal.
  • - Drive pricing architecture, and campaign effectiveness across Europe.
  • - Act as a **digital thought leader**, assessing and optimizing digital advertising effectiveness across awareness, engagement, and conversion.
  • - Step-change digital performance and brand relevance across markets through innovation, testing, and disruptive thinking
  • - Define and steward the regional brand strategy, ensuring Pizza Hut is positioned as an **Everyday Brand** while accelerating relevance with **younger audiences**.
  • - Ensure all markets consistently deliver the Pizza Hut brand story through distinctive, locally relevant communications.
  • - Lead the development and rollout of omni-channel campaigns that grow brand love, drive transactions, and retain customers.
  • - Manage regional campaigns end-to-end, from concept development through execution, budget management, performance evaluation, and optimization.
  • - Analyse consumer data and trends and ensure decision making is based on this analysis.
  • - Partner closely with franchisees to co-create **annual local marketing plans**, including value offers, promotions, innovation, and communications that drive sales and traffic.
  • - Act as a trusted strategic partner to franchise leadership, balancing brand consistency with local market agility.
  • - Enable markets with clear frameworks, tools, and guidance while holding them accountable for execution and results.
  • - Own regional product development initiatives, including core product improvements, food innovation, and regulatory-driven changes.
  • - Partner cross-functionally to ensure innovation pipelines support both brand strategy and transaction growth.
  • - Bring Pizza Hut’s social purpose, **“An Equal Slice for Everyone,”** to life across Europe.
  • - Lead the rollout of the **Unlocking Opportunity Program **across Europe.
  • - Manage end-to-end execution in collaboration with Yum! and external social partners, ensuring authenticity, scale, and measurable outcomes.
  • - Invest in long-term capability building across markets and agency partners, particularly in strategy, brand positioning, digital performance, and creativity.
  • - Expand know-how sharing and best-practice deployment across the region.
  • - Act as a people grower, developing high-performing teams and future marketing leaders within your team.
  • - Collaborate closely across the organization on initiatives such as Brand Tracking, Google partnerships, attribution, and marketing technology.

Requirements

  • - Bachelor’s degree required; Master’s degree preferred.
  • - 10+ years of senior marketing experience, **with mandatory QSR or multi-unit restaurant, agency experience**.
  • - Proven track record of **driving transactions and sales growth**, not just brand metrics.
  • - Strong **digital expertise, PR and marketing communication**.
  • - Demonstrated ability to operate as a **disruptive thinker** in a fast-paced, competitive category.
  • - Deep understanding of value strategy, pricing architecture, and promotional effectiveness in QSR.
  • - Experience partnering with and influencing franchisees in a complex, matrixed organization.
  • - Strong strategic storytelling, influence, and executive communication skills.
  • - Experience leading teams and managing agencies at a regional or international level.
  • - High commercial acumen, analytical capability, and results orientation.
  • - Expert level skills in Powerpoint, and excel.
  • - Additional European languages (e.g., Spanish or Portuguese) are a plus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital expertisevalue strategypricing architecturepromotional effectivenessdata analysiscampaign managementproduct developmentmarketing communicationstrategic storytellingcommercial acumen
Soft Skills
disruptive thinkinginfluenceexecutive communicationteam leadershipcollaborationcreativityaccountabilitystrategic partnershippeople developmentresults orientation