Senior Design Director
Ford Motor Company
Channel Manager, eCommerce & Loyalty
Yum! Center for Global Franchise Excellence
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
About the role
- Accelerate growth of app and web ordering platforms; connect product development, restaurant technology, and marketing to deliver seamless digital experiences that drive business results
- Business Planning: develop commercial business plans to size and prioritize eCommerce opportunities based on revenue potential, guest impact, and operational feasibility
- Roadmap Briefing: translate business strategies into product briefs and collaborate with Product and Tech teams to prioritize roadmap features that improve app conversion, app check, Loyalty retention, and loyalty frequency
- Customer Experience: work with UX and Design teams to review guest journeys and provide feedback to ensure optimal, intuitive digital experiences
- Loyalty Growth: partner with Marketing and CRM to build merchandising and promotional plans that drive adoption and repeat usage of KFC Rewards program
- Restaurant Integration: identify opportunities for restaurant team members to improve digital order flow, guest handoff, and app engagement within the store experience
- Execution & Impact: manage cross-functional timelines and ensure stakeholder alignment from concept through launch; track and report post-launch performance
Requirements
- 7-10 years in digital marketing, preferably with a background in driving digital adoption
- Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
- Strong business acumen and ability to translate insights into action
- Excellent cross-functional project management and communication skills
- Proven ability to influence roadmaps and drive measurable impact
- Experience working in fast-paced, matrixed organizations
