Senior Brand Marketing Manager, D2C eCommerce
FUJIFILM Corporation
Senior E-commerce Sales Manager
Yubico
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $180,000 - $200,000 per year
Job Level
Senior
About the role
- Develop and execute growth strategies for Amazon, Walmart.com (and others) aligned with overall brand and business objectives, delivering revenue, contribution margin, and profitability targets.
- Manage brand performance on Amazon, Walmart.com, and DTC channels and partner with sales and retailer teams to optimize product assortment, pricing, and promotional strategies.
- Leverage new technologies and capabilities to drive shopper engagement across the path to purchase.
- Stay current with Amazon and Walmart’s policies, algorithms, and industry trends.
- Collaborate with brand and media teams to design and execute retail media campaigns (e.g., Amazon Sponsored Ads, Walmart Connect) for marketplace sites.
- Design and execute paid social, search, and retargeting campaigns for DTC sites.
- Track and analyze performance metrics for media campaigns, optimizing investment for maximum Return on Ad Spend (ROAS).
- Ensure product content, imagery, keywords, ratings/reviews, and search performance are optimized for discoverability and conversion.
- Conduct regular audits of product detail pages and competitor benchmarks.
- Work with the Director, Marketing D2C eCommerce to execute content and marketing of brand-owned DTC websites, including but not limited to email marketing, loyalty programs, subscriptions, merchandising, promotions, and UX to increase repeat purchases and customer lifetime value.
- Partner with brand and shopper marketing teams to align e-commerce execution with broader brand campaigns and support innovation launches with flawless e-commerce execution and content readiness.
- Monitor key performance indicators (KPIs), including sales, traffic, conversion, and basket size across platforms.
- Use data and insights to recommend actions for growth and efficiency.
- Improve traffic, conversion rates, and average order value across all responsible sites.
Requirements
- Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related field.
- 8+ years of progressive experience in e-commerce and digital marketing. Experience with electronic devices or computer hardware is preferred.
- Proven track record of managing Amazon, Walmart.com, or other e-commerce platforms and DTC websites.
- Strong track record of growing revenue and profitability across both marketplaces and owned channels.
- Strong understanding of digital shelf fundamentals, retail media, and e-commerce KPIs.
- Analytical mindset and proficiency with e-commerce analytics tools (e.g., Amazon Brand Analytics, Walmart Connect) with the ability to interpret data to gain actionable insights to make informed decisions.
- Strong strategic planning capabilities to build effective paid media campaigns across marketplaces, search, and social.
- Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and influencing skills.
- Travel: up to 5%.
Benefits
- Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.
- Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.
- Wellness reimbursement. We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate.
- Learning and development. We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program.
- Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.
- Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total).
- Commuter Benefits. If you need to commute to the office, we offer commuter benefits.
- Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
e-commercedigital marketinggrowth strategiespaid media campaignsdata analysisconversion optimizationperformance metricsretail mediastrategic planningproject management
Soft skills
analytical mindsetcommunication skillsinfluencing skillscollaborationorganizational skillsadaptabilityproblem-solvingleadershiptime managementcustomer focus
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in E-commerce
