YOOBIC

Growth Marketing Manager

YOOBIC

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $135,000 - $145,000 per year

About the role

  • Global ABM strategy and execution
  • U.S. pipeline performance
  • Direct management of 2 U.S.-based BDRs
  • Orchestration of the marketing and GTM tech stack
  • You’ll operate at the intersection of Marketing, Sales, and RevOps, designing how signal turns into engagement, engagement into meetings, and meetings into pipeline.
  • You are part strategist, part builder, with a strong appreciation for long sales cycles and complex buying committees.
  • Global ABM Strategy & Execution
  • Define ICP segmentation and account tiering
  • Build persona-driven messaging across buying committees
  • Launch multi-channel ABM plays (digital, outbound, paid, events, sales activation)
  • Partner closely with Sales on account plans and pipeline targets
  • Drive strategic programs hands-on in collaboration with Content, Events and Product Marketing
  • GTM Systems & Marketing Technology
  • Design and optimise workflows across HubSpot, Salesforce, Seam.ai, Influ2 and intent platforms
  • Build trigger-based programs using intent data, engagement signals and buying committee activity
  • Partner with RevOps on scoring, enrichment, routing and automation
  • Develop dashboards tracking engagement-to-pipeline conversion
  • Continuously evaluate and implement new GTM tools
  • U.S. Pipeline Ownership & BDR Leadership
  • Directly manage two U.S.-based BDRs and own regional pipeline creation
  • Set and manage monthly and quarterly pipeline targets
  • Coach BDRs on targeting, messaging and sequencing
  • Align outbound with ABM strategy and intent signals
  • Lead pipeline reviews and address engagement gaps
  • Ensure marketing insights translate into sales conversations

Requirements

  • 5–7+ years in B2B SaaS marketing
  • 3+ years building and executing enterprise ABM programs
  • Proven success generating qualified pipeline through ABM
  • Experience managing or enabling BDR/SDR teams (direct management preferred)
  • Strong hands-on experience with ABM platforms, HubSpot, and Salesforce
  • ABM leader with a GTM engineer mindset
  • Comfortable owning strategy and executing hands-on
  • Experience selling into global market
  • Deep understanding of ABM in B2B SaaS sales environment
  • Highly technical and curious about emerging GTM tool
  • Comfortable building workflows between Seam.ai, HubSpot, Influ2, Salesforce, and enrichment tools
  • Comfortable in a fast-paced entrepreneurial environment
Benefits
  • Hybrid working from NYC (3 days a week in the office Monday, Tuesday and Thursday with lunch provided on Monday & Thursday
  • 20 days PTO + 8 public holidays (plus 3 floating holidays to choose from)
  • Medical cover and EAP (Employee Assistance Program)
  • Company covered Life insurance coverage
  • Company covered long term disability coverage
  • An amazing 401k contribution - We contribute even if you don’t!
  • ADP discounts for a whole host of items (including electronics, Childcare, travel, etc…)
  • Free online HIIT sessions + gym discounts
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABM strategypipeline performanceICP segmentationpersona-driven messagingmulti-channel ABMworkflows designengagement-to-pipeline conversionGTM tools evaluationsales activationtrigger-based programs
Soft Skills
strategic thinkingleadershipcoachingcollaborationcommunicationadaptabilityproblem-solvinghands-on executionanalytical skillscuriosity