Own Yondr’s end to end growth strategy across all business segments: Education, Live Events, Consumer and Overall Brand.
Develop integrated growth plans that align paid, organic, website, email, and social into a unified funnel.
Translate brand strategy into measurable acquisition, conversion and retention programs.
Own all paid advertising, including:
- Paid Social
- Paid Search
- Display, retargeting and emerging platforms
Manage paid media agency
Set performance benchmarks, budgets, and testing roadmaps
Continuously optimize CAC, ROAS, and cost per lead by segment
Own both organic and paid social as one system:
- Channel strategy
- Content planning
- Growth testing
- Distribution strategy
Ensure organic social feeds performance insights into a paid strategy and vice versa.
Oversee social media agency & content calendar
Drive follower growth, engagement and platform relevance
Partner with brand team to ensure voice and creative integrity
Own the website as Yondr’s primary conversion engine for consumers.
Partner with external agencies to:
- Redesign and optimize site architecture
- Improve conversion paths
- Manage ongoing updates & WebOps
Own SEO strategy in partnership with agency:
- Technical SEO
- Content optimization
- Keyword strategy
Run CRO testing programs (landings pages, forms, CTAs)
Analyze campaign performance and implement data-driven improvements
Create A/B testing opportunities to learn and grow from
Analyze market trends, customer and industry trends to identify and implement growth opportunities and ensure the brand remains relevant and competitive in the space
Monitor and report on metrics, adjusting as needed
Build and own lifecycle marketing strategy
- Email nurturing
- Lead scoring
- Re-engagement flows
Collaborate with Marketing, Sales and Product leadership to develop measurable and provoking campaigns
Partner with Brand Communications to leverage messaging across paid tactics and close collaboration on organic social media approach
Closely manage a small team to react quickly, engage swiftly and implement with purpose
Serve on the senior marketing leadership team, working closely with the VP and team leaders to execute a fully integrated marketing plan, ensuring brand touchpoints are consistent, aligned and on-brand.

Requirements

Bachelor’s degree in Marketing, Business or related field
8 to 12+ years in managing paid & owned social together, advertising & growth marketing at an agency or in-house brand
Strong analytical skills and data-driven decision making and mindset
Understands the blend of art and science - championing the important balance of performance, brand and product marketing
Skilled mastery with digital marketing tools and platforms
Exceptional communication skills, both written and verbal
Proven track record with building brands
Superior experience with budgeting, forecasting
Experience in leading a team and managing up to senior leadership
Possess an entrepreneurial spirit that can thrive in a fast-paced, startup environment
Experience in both B2C and B2B worlds a plus, as this role will lead efforts for both education and live events, consumer products as well as the brand as a whole.

Benefits

100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP
Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance
Generous PTO for rest and recharge throughout the year
12 weeks of paid parental leave
1 week paid holiday break at the end of December, for a company-wide closure + 11 additional nationally recognized holidays
401(k) offering
Tech tool preference, including choice of PC or Mac.
We are a hybrid company with remote employees. Hybrid employees receive catered lunch once a week.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth strategypaid advertisingSEOCRO testingA/B testingemail nurturinglead scoringcontent optimizationdata-driven decision makingbudgeting

Soft Skills

analytical skillscommunication skillsteam leadershipentrepreneurial spiritcollaborationstrategic thinkingcreativityadaptabilityproblem-solvingperformance management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business