YogiTrades

SEO Marketing

• Define and execute the overall SEO strategy to drive qualified organic traffic and user acquisition.
• Build scalable content and landing page strategies targeting high-intent trading and crypto keywords.
• Improve rankings across competitive search terms through on-page, off-page, and technical SEO initiatives.
• Monitor and improve crawlability, indexation, Core Web Vitals, and overall website health.
• Identify new growth opportunities using keyword research, competitor analysis, and search trend data.
• Own SEO reporting, forecasting, and performance measurement.
• Conduct regular technical SEO audits and partner with engineering to resolve issues.
• Manage Google Search Console, indexing, XML sitemaps, robots.txt, schema markup, redirects, canonicalization, and site architecture.
• Implement structured data and best practices to maximize SERP visibility.
• Incorporate best practices to improve organic visibility, rankings, discoverability, and conversion performance.
• Growth mindset - experiment with new ideas continuously to grow disproportionately and to garner edge over competition and to open new organic acquisition opportunities.
• Own ASO strategy across the Apple App Store and Google Play Store.
• Optimize app listings including metadata, keywords, screenshots, videos, localization, and conversion rates.
• Track keyword rankings, installs, and competitor performance.
• Run experiments to improve app discoverability and install conversion.
• Develop strategies to improve visibility across AI-powered search experiences including ChatGPT, Gemini, Perplexity, Claude, and other answer engines.
• Optimize content for AI-generated responses, featured snippets, knowledge panels, and zero-click search.
• Stay ahead of emerging AI search trends and translate them into actionable growth initiatives.
• Work with content and product teams to create AI-friendly information architecture and structured content.

Organic Growth Lead – SEO, ASO, AEO

Risk

• Own and optimize margin calculations across all supported modes, including Isolated, Cross, and Portfolio Margin.
• Develop and refine risk parameters (maintenance margin, initial margin, and haircut models) to ensure the exchange is robust against extreme market volatility.
• Conduct stress testing and back-testing on margin models to ensure they withstand "black swan" events.
• Perform post-mortem analysis on trader liquidations to identify patterns of failure.
• Investigate cases of negative equity (socialized losses/ADL) to determine why margin was insufficient and recommend adjustments to the insurance fund or liquidation engine logic.
• Partner with the engineering team to design and build real-time Risk Dashboards that monitor exchange-wide health, leverage ratios, and margin utilization.
• Translate complex risk requirements into technical specifications for the development of automated risk-mitigation tools.
• Collaborate with the Customer Experience (CX) team to investigate trader complaints regarding high slippage or liquidity constraints.
• Analyze order book depth and execution quality to understand how liquidity gaps contribute to liquidation cascades.

Risk Manager

Business Analyst

• Analyze complex datasets to provide actionable insights for business growth and operational efficiency.
• Utilize SQL to extract data and perform in-depth analysis.
• Develop and maintain dashboards and reports using Tableau to track business performance.
• Ensure visualizations effectively communicate key insights.
• Use R or Python to perform statistical analyses and build predictive models to guide decision-making.
• Identify bottlenecks, inefficiencies, and opportunities for process improvement.
• Collaborate with stakeholders to recommend solutions and monitor implementation.
• Work closely with cross-functional teams (Product, Engineering, Marketing, etc.) to define and execute business strategies.

Analyst

• Monitor trading activities and surveillance alerts to identify potential market abuse, including spoofing, layering, wash trades, front-running, insider trading, and market manipulation.
• Conduct investigations into suspicious trading patterns and prepare detailed case documentation.
• Review and close surveillance alerts generated through internal and external monitoring systems.
• Liaise with Compliance, Risk, Operations, Product, and Technology teams on surveillance matters and escalations.
• Prepare regulatory reports and responses for exchanges, regulators, and other stakeholders, where applicable.
• Perform periodic reviews of surveillance scenarios, thresholds, and monitoring frameworks to enhance effectiveness.
• Analyze trading behavior across spot, derivatives, and options products to identify emerging risks.
• Maintain MIS, dashboards, and surveillance metrics for management reporting.
• Stay updated on regulatory developments, exchange circulars, and industry best practices.
• Support audits, inspections, and compliance reviews related to market surveillance activities.
• Drive automation and process improvement initiatives to strengthen the surveillance framework.

Organic Growth Lead – SEO, ASO, AEO

Risk Manager

Business Analyst

Trade Surveillance Analyst