Yellow Social Interactive

Performance Marketing

• Own and optimise paid acquisition campaigns across PPC, paid social, Apple Search Ads and programmatic channels.
• Manage campaign budgets, spend pacing and efficiency targets across the channel mix.
• Lead forecasting, budget planning and growth modelling for paid acquisition.
• Identify and develop new channel opportunities, building the case for test-and-learn expansion.
• Manage the US multi-state paid acquisition strategy, applying geo-targeting and localisation to improve performance across markets.
• Oversee and maintain end-to-end tracking and measurement frameworks.
• Work with analytics and product teams to maintain attribution accuracy.
• Diagnose and resolve tracking and platform integration issues independently.
• Stay ahead of platform-level measurement changes — including iOS privacy, Consent Mode and evolving attribution frameworks — and adapt strategies accordingly.
• Drive continuous improvement across creative, audience, bidding and campaign structure.
• Build and maintain a structured testing programme with clear hypotheses, measurement and iteration.
• Define quality customer targets and optimise toward them, balancing volume with value.
• Leverage AI-powered campaign tools and smart bidding to improve efficiency.
• Translate performance data into clear recommendations and present them effectively to stakeholders.
• Manage and develop the performance marketing team, fostering a high-performance, data-driven culture.
• Set high operational standards across campaign QA, compliance and account governance.
• Coordinate with analytics, creative, product and partnerships teams to run acquisition as an integrated operation.

Performance Marketing Manager

Chief Marketing Officer

• Support the day-to-day setup, launching, and administrative management of paid acquisition campaigns across Meta, Google Ads, and Apple Search Ads.
• Monitor daily campaign spend, budgets, and pacing metrics to ensure efficient allocation across various US states and platforms.
• Coordinate with creative and design teams to source, organise, and refresh ad assets based on performance data.
• Assist in executing continuous A/B testing variations for ad copy, creative variants, and audience configurations.
• Run competitor analysis across ads, offers, journeys
• Assist in checking and auditing campaign tracking links, pixels, and deep links to ensure accurate attribution.
• Help diagnose basic tracking or platform discrepancies
• Stay curious about and learn platform-level tracking mechanics, attribution frameworks, and privacy shifts.
• Pull, clean, and organise daily performance data from multiple networks into unified team dashboards.
• Analyse campaign reports to spot basic trends, identify inefficiencies, and highlight optimisation opportunities.
• Help build clear performance summaries and data visualisations to communicate results effectively to the wider team.
• Maintain organised performance logs, compliance checklists, and testing histories.

Performance Marketing Executive

Marketing

• Develop and execute an organic growth strategy across web and app properties and content environments.
• Support on-page optimisation including metadata, internal linking and content structure.
• Coordinate website optimisation initiatives and technical SEO recommendations.
• Drive progressive change with AIO-focused ideas and delivery, continually adapting to the changing search landscape.
• Manage the US multi-state strategy using localisation tactics to improve exposure and conversion rates.
• Support website and app content updates across CMS platforms.
• Coordinate with internal teams and external partners on content delivery, quality assurance and optimisation.
• Maintain strong content governance and documentation standards.
• Monitor SEO, ASO and AIO performance metrics and provide actionable reporting insights.
• Analyse competitor activity, ranking changes and optimisation opportunities.
• Work closely with analytics teams to support performance tracking and attribution alignment.
• Support reporting validation and operational QA across SEO and content activities.

Organic Marketing Manager

Affiliate Manager

• Own the affiliate and partnership acquisition strategy end-to-end
• Identify, evaluate and onboard high-value affiliate and acquisition partners
• Lead commercial negotiations and manage partner agreements, terms and commercial arrangements
• Set clear performance benchmarks and hold the programme accountable to them
• Develop new partnership opportunities while actively managing and growing the existing portfolio
• Own affiliate acquisition performance — you are accountable for the channel numbers
• Analyse partner performance data and make commercial decisions on investment, scaling or cutting
• Work with analytics to maintain attribution accuracy and reporting integrity across partner channels
• Drive programme-wide optimisation across creative, landing pages, messaging and incentive structures
• Stay current on affiliate industry trends, competitive activity and new partnership models
• Maintain governance across affiliate workflows, approvals and brand standards
• Oversee fraud monitoring, traffic quality control and escalation management across the partner network
• Ensure compliance with relevant regulatory and brand requirements across all partners
• Maintain accurate and up-to-date records of partner agreements, contacts and commercial terms
• Report on affiliate programme performance clearly and regularly to senior stakeholders
• Coordinate with finance, compliance and acquisition teams on commercial and operational matters
• Provide clear visibility on partner contribution to overall acquisition performance

Procurement

• - Support vendor selection by conducting financial and commercial evaluations, ensuring cost-effectiveness and alignment with business requirements
• - Collaborate with operational and support departments to identify procurement needs, source suitable suppliers, and manage the tendering process
• - Develop and maintain strong supplier relationships, ensuring optimal performance, cost efficiency, and adherence to financial and contractual obligations
• - Monitor SLAs, KPIs, and contractual obligations to ensure vendors deliver against agreed commercial terms
• - Review vendor costs, billing accuracy, and spend trends to prevent overcharges and value leakage
• - Identify financial risks, inefficiencies, and opportunities for cost savings or renegotiation
• - Ensure suppliers align with YSI brand standards, compliance requirements, and financial controls
• - Maintain oversight of contracts, pricing structures, and renewal timelines to support budgeting and forecasting
• - Collaborate with the Financial Control and Analysis team to support accruals, cost tracking, and budget vs. actual variance analysis
• - Collaborate with Legal, Operations and relevant departments to ensure proper contract governance and risk management
• - Oversee vendor onboarding, due diligence, and ongoing governance processes

Procurement Lead

Financial Planning and Analysis

• - Support annual budgeting, quarterly forecasting, and long-range planning processes
• - Build and maintain financial models covering revenue, customer acquisition, LTV/CAC, margin, and cash flow
• - Produce monthly management reporting packs with clear variance analysis
• - Partner with marketing and product teams to evaluate ROI on campaigns and promotions
• - Track KPIs across acquisition, retention, and monetisation metrics
• - Support board and shareholder reporting materials
• - Assist in financial due diligence and integration planning
• - Develop standalone and consolidated financial models for the new brand
• - Support migration into Yellow’s financial systems and reporting frameworks
• - Establish KPI tracking, performance dashboards, and cost allocation models
• - Work cross-functionally to ensure operational and financial alignment during launch
• - Monitor performance against business case assumptions post-integration
• - Conduct scenario modelling and stress testing via Looker Studio & Tableau
• - Support capital allocation decisions and investment analysis
• - Identify process improvements within finance and reporting functions

Commercial Finance Analyst

Project Manager

• - Lead end-to-end project management across assigned initiatives, from planning through to execution and delivery
• - Define project scope, timelines, milestones, and success criteria in alignment with stakeholders
• - Coordinate cross-functional teams (Product, Operations, Customer Support, Tech, etc.) to ensure smooth project execution, across multiple time zones.
• - Drive accountability across teams, ensuring tasks are clearly defined and delivered on time
• - Proactively identify risks, blockers, and dependencies, implementing mitigation strategies
• - Establish and maintain clear project documentation, processes, and reporting structures
• - Track and communicate project progress, providing regular updates to key stakeholders
• - Ensure high standards of quality, organisation, and efficiency across all deliverables
• - Support process improvement initiatives by identifying inefficiencies and implementing scalable solutions
• - Facilitate effective communication and alignment across departments
• - Contribute to building and refining project management best practices within YSI

Project Manager, 6 months contract

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