Yellow Social Interactive

Performance Marketing

• Own and optimise paid acquisition campaigns across PPC, paid social, Apple Search Ads and programmatic channels.
• Manage campaign budgets, spend pacing and efficiency targets across the channel mix.
• Lead forecasting, budget planning and growth modelling for paid acquisition.
• Identify and develop new channel opportunities, building the case for test-and-learn expansion.
• Manage the US multi-state paid acquisition strategy, applying geo-targeting and localisation to improve performance across markets.
• Oversee and maintain end-to-end tracking and measurement frameworks.
• Work with analytics and product teams to maintain attribution accuracy.
• Diagnose and resolve tracking and platform integration issues independently.
• Stay ahead of platform-level measurement changes — including iOS privacy, Consent Mode and evolving attribution frameworks — and adapt strategies accordingly.
• Drive continuous improvement across creative, audience, bidding and campaign structure.
• Build and maintain a structured testing programme with clear hypotheses, measurement and iteration.
• Define quality customer targets and optimise toward them, balancing volume with value.
• Leverage AI-powered campaign tools and smart bidding to improve efficiency.
• Translate performance data into clear recommendations and present them effectively to stakeholders.
• Manage and develop the performance marketing team, fostering a high-performance, data-driven culture.
• Set high operational standards across campaign QA, compliance and account governance.
• Coordinate with analytics, creative, product and partnerships teams to run acquisition as an integrated operation.

Performance Marketing Manager

Chief Marketing Officer

• Support the day-to-day setup, launching, and administrative management of paid acquisition campaigns across Meta, Google Ads, and Apple Search Ads.
• Monitor daily campaign spend, budgets, and pacing metrics to ensure efficient allocation across various US states and platforms.
• Coordinate with creative and design teams to source, organise, and refresh ad assets based on performance data.
• Assist in executing continuous A/B testing variations for ad copy, creative variants, and audience configurations.
• Run competitor analysis across ads, offers, journeys
• Assist in checking and auditing campaign tracking links, pixels, and deep links to ensure accurate attribution.
• Help diagnose basic tracking or platform discrepancies
• Stay curious about and learn platform-level tracking mechanics, attribution frameworks, and privacy shifts.
• Pull, clean, and organise daily performance data from multiple networks into unified team dashboards.
• Analyse campaign reports to spot basic trends, identify inefficiencies, and highlight optimisation opportunities.
• Help build clear performance summaries and data visualisations to communicate results effectively to the wider team.
• Maintain organised performance logs, compliance checklists, and testing histories.

Performance Marketing Executive

Marketing

• Develop and execute an organic growth strategy across web and app properties and content environments.
• Support on-page optimisation including metadata, internal linking and content structure.
• Coordinate website optimisation initiatives and technical SEO recommendations.
• Drive progressive change with AIO-focused ideas and delivery, continually adapting to the changing search landscape.
• Manage the US multi-state strategy using localisation tactics to improve exposure and conversion rates.
• Support website and app content updates across CMS platforms.
• Coordinate with internal teams and external partners on content delivery, quality assurance and optimisation.
• Maintain strong content governance and documentation standards.
• Monitor SEO, ASO and AIO performance metrics and provide actionable reporting insights.
• Analyse competitor activity, ranking changes and optimisation opportunities.
• Work closely with analytics teams to support performance tracking and attribution alignment.
• Support reporting validation and operational QA across SEO and content activities.

Organic Marketing Manager

Affiliate Manager

• Own the affiliate and partnership acquisition strategy end-to-end
• Identify, evaluate and onboard high-value affiliate and acquisition partners
• Lead commercial negotiations and manage partner agreements, terms and commercial arrangements
• Set clear performance benchmarks and hold the programme accountable to them
• Develop new partnership opportunities while actively managing and growing the existing portfolio
• Own affiliate acquisition performance — you are accountable for the channel numbers
• Analyse partner performance data and make commercial decisions on investment, scaling or cutting
• Work with analytics to maintain attribution accuracy and reporting integrity across partner channels
• Drive programme-wide optimisation across creative, landing pages, messaging and incentive structures
• Stay current on affiliate industry trends, competitive activity and new partnership models
• Maintain governance across affiliate workflows, approvals and brand standards
• Oversee fraud monitoring, traffic quality control and escalation management across the partner network
• Ensure compliance with relevant regulatory and brand requirements across all partners
• Maintain accurate and up-to-date records of partner agreements, contacts and commercial terms
• Report on affiliate programme performance clearly and regularly to senior stakeholders
• Coordinate with finance, compliance and acquisition teams on commercial and operational matters
• Provide clear visibility on partner contribution to overall acquisition performance