Performance Marketing Executive

Yellow Social Interactive

Performance Marketing Executive position focused on supporting paid digital campaigns at Yellow Social Interactive. Engaging in data-driven marketing within a hybrid work environment from Gibraltar.

Posted 6/2/2026full-timeGibraltar • 🇬🇮 GibraltarMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Support the day-to-day setup, launching, and administrative management of paid acquisition campaigns across Meta, Google Ads, and Apple Search Ads.
Monitor daily campaign spend, budgets, and pacing metrics to ensure efficient allocation across various US states and platforms.
Coordinate with creative and design teams to source, organise, and refresh ad assets based on performance data.
Assist in executing continuous A/B testing variations for ad copy, creative variants, and audience configurations.
Run competitor analysis across ads, offers, journeys
Assist in checking and auditing campaign tracking links, pixels, and deep links to ensure accurate attribution.
Help diagnose basic tracking or platform discrepancies
Stay curious about and learn platform-level tracking mechanics, attribution frameworks, and privacy shifts.
Pull, clean, and organise daily performance data from multiple networks into unified team dashboards.
Analyse campaign reports to spot basic trends, identify inefficiencies, and highlight optimisation opportunities.
Help build clear performance summaries and data visualisations to communicate results effectively to the wider team.
Maintain organised performance logs, compliance checklists, and testing histories.

Requirements

What you’ll need

Exceptionally strong analytical skills; comfortable handling, organising, and drawing logical conclusions from data sets.
Highly detail-oriented and organised, with the ability to manage repetitive operational tasks with absolute accuracy.
A progressive, tech-savvy mindset with a natural curiosity for how algorithms, software, and tracking technologies operate.
Excellent communication skills and an enthusiastic, proactive attitude toward working in a fast-paced environment.
Proficiency in Microsoft Excel / Google Sheets

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Yellow Social Interactive Website LinkedIn All Job Openings 51 - 200 employees 🎮 Gaming 👥 B2C Gaming
B2C Yellow Social Interactive (YSI) is a global operator in the social gaming industry, established in 2019. The company focuses on providing free-to-play online social games through its platforms Pulsz and Pulsz Bingo. With a mission to revolutionize the social gaming landscape, YSI is known for its innovative, fast-paced, and collaborative work culture. The company boasts a diverse international workforce and emphasizes employee growth, work-life balance, and a strong adherence to company values. YSI is headquartered at the World Trade Center in Gibraltar. Performance Marketing Executive 🔥 39 minutes ago 🏢🏡 Gibraltar – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎯 Chief Marketing Officer (CMO) Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Support the day-to-day setup, launching, and administrative management of paid acquisition campaigns across Meta, Google Ads, and Apple Search Ads.
Monitor daily campaign spend, budgets, and pacing metrics to ensure efficient allocation across various US states and platforms.
Coordinate with creative and design teams to source, organise, and refresh ad assets based on performance data.
Assist in executing continuous A/B testing variations for ad copy, creative variants, and audience configurations.
Run competitor analysis across ads, offers, journeys
Assist in checking and auditing campaign tracking links, pixels, and deep links to ensure accurate attribution.
Help diagnose basic tracking or platform discrepancies
Stay curious about and learn platform-level tracking mechanics, attribution frameworks, and privacy shifts.
Pull, clean, and organise daily performance data from multiple networks into unified team dashboards.
Analyse campaign reports to spot basic trends, identify inefficiencies, and highlight optimisation opportunities.
Help build clear performance summaries and data visualisations to communicate results effectively to the wider team.
Maintain organised performance logs, compliance checklists, and testing histories. 🎯 Requirements
Exceptionally strong analytical skills; comfortable handling, organising, and drawing logical conclusions from data sets.
Highly detail-oriented and organised, with the ability to manage repetitive operational tasks with absolute accuracy.
A progressive, tech-savvy mindset with a natural curiosity for how algorithms, software, and tracking technologies operate.
Excellent communication skills and an enthusiastic, proactive attitude toward working in a fast-paced environment.
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Hard Skills & Tools

A/B testingdata analysiscampaign managementperformance trackingbudget managementcompetitor analysisdata visualisationad copywritingattribution frameworkstracking technologies

Soft Skills

analytical skillsdetail-orientedorganisational skillscommunication skillsproactive attitudecuriosityaccuracyteam collaborationproblem-solvingadaptability