Performance Marketing Manager

Yellow Social Interactive

Performance Marketing Manager for YSI managing paid acquisition for a high-growth digital business. Collaborating across teams to drive scalable customer acquisition in a rapidly evolving market.

Posted 6/2/2026full-timeGibraltar • 🇬🇮 GibraltarMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Own and optimise paid acquisition campaigns across PPC, paid social, Apple Search Ads and programmatic channels.
Manage campaign budgets, spend pacing and efficiency targets across the channel mix.
Lead forecasting, budget planning and growth modelling for paid acquisition.
Identify and develop new channel opportunities, building the case for test-and-learn expansion.
Manage the US multi-state paid acquisition strategy, applying geo-targeting and localisation to improve performance across markets.
Oversee and maintain end-to-end tracking and measurement frameworks.
Work with analytics and product teams to maintain attribution accuracy.
Diagnose and resolve tracking and platform integration issues independently.
Stay ahead of platform-level measurement changes — including iOS privacy, Consent Mode and evolving attribution frameworks — and adapt strategies accordingly.
Drive continuous improvement across creative, audience, bidding and campaign structure.
Build and maintain a structured testing programme with clear hypotheses, measurement and iteration.
Define quality customer targets and optimise toward them, balancing volume with value.
Leverage AI-powered campaign tools and smart bidding to improve efficiency.
Translate performance data into clear recommendations and present them effectively to stakeholders.
Manage and develop the performance marketing team, fostering a high-performance, data-driven culture.
Set high operational standards across campaign QA, compliance and account governance.
Coordinate with analytics, creative, product and partnerships teams to run acquisition as an integrated operation.

Requirements

What you’ll need

3+ years of experience in performance marketing with hands-on mastery across paid search, paid social, and programmatic channels.
Technical understanding of modern tracking architecture, including pixel deployment, Conversions API (CAPI), and SDK implementations.
Proven experience managing web and app attribution frameworks, including hands-on familiarity with GA4 and Mobile Measurement Partners (MMPs like AppsFlyer/Adjust).
Advanced knowledge of platform-level privacy shifts (iOS privacy, Consent Mode V2, cookie deprecation) and their impact on measurement.
Proven track record of scaling paid budgets with full accountability for commercial efficiency targets, ideally within a multi-state or heavily regulated landscape.
Experience managing, mentoring, or scaling junior team members or agency partners.
Experience within the gaming industry is highly preferred

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Yellow Social Interactive Website LinkedIn All Job Openings 51 - 200 employees 🎮 Gaming 👥 B2C Gaming
B2C Yellow Social Interactive (YSI) is a global operator in the social gaming industry, established in 2019. The company focuses on providing free-to-play online social games through its platforms Pulsz and Pulsz Bingo. With a mission to revolutionize the social gaming landscape, YSI is known for its innovative, fast-paced, and collaborative work culture. The company boasts a diverse international workforce and emphasizes employee growth, work-life balance, and a strong adherence to company values. YSI is headquartered at the World Trade Center in Gibraltar. Performance Marketing Manager 🔥 25 minutes ago 🏢🏡 Gibraltar – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own and optimise paid acquisition campaigns across PPC, paid social, Apple Search Ads and programmatic channels.
Manage campaign budgets, spend pacing and efficiency targets across the channel mix.
Lead forecasting, budget planning and growth modelling for paid acquisition.
Identify and develop new channel opportunities, building the case for test-and-learn expansion.
Manage the US multi-state paid acquisition strategy, applying geo-targeting and localisation to improve performance across markets.
Oversee and maintain end-to-end tracking and measurement frameworks.
Work with analytics and product teams to maintain attribution accuracy.
Diagnose and resolve tracking and platform integration issues independently.
Stay ahead of platform-level measurement changes — including iOS privacy, Consent Mode and evolving attribution frameworks — and adapt strategies accordingly.
Drive continuous improvement across creative, audience, bidding and campaign structure.
Build and maintain a structured testing programme with clear hypotheses, measurement and iteration.
Define quality customer targets and optimise toward them, balancing volume with value.
Leverage AI-powered campaign tools and smart bidding to improve efficiency.
Translate performance data into clear recommendations and present them effectively to stakeholders.
Manage and develop the performance marketing team, fostering a high-performance, data-driven culture.
Set high operational standards across campaign QA, compliance and account governance.
Coordinate with analytics, creative, product and partnerships teams to run acquisition as an integrated operation. 🎯 Requirements
3+ years of experience in performance marketing with hands-on mastery across paid search, paid social, and programmatic channels.
Technical understanding of modern tracking architecture, including pixel deployment, Conversions API (CAPI), and SDK implementations.
Proven experience managing web and app attribution frameworks, including hands-on familiarity with GA4 and Mobile Measurement Partners (MMPs like AppsFlyer/Adjust).
Advanced knowledge of platform-level privacy shifts (iOS privacy, Consent Mode V2, cookie deprecation) and their impact on measurement.
Proven track record of scaling paid budgets with full accountability for commercial efficiency targets, ideally within a multi-state or heavily regulated landscape.
Experience managing, mentoring, or scaling junior team members or agency partners.
Experience within the gaming industry is highly preferred Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

paid acquisitionPPCpaid socialprogrammatic channelsbudget planningforecastingtracking architecturepixel deploymentConversions APIGA4

Soft Skills

leadershipcommunicationdata-driven cultureteam managementproblem-solvingstrategic thinkingcollaborationadaptabilitycreativityanalytical skills